The Embassy of Pakistan will host a three-day food and mango festival in Riyadh, which will be inaugurated on Wednesday by Muhammad Naeem Khan, ambassador of Pakistan.

"The commercial section of the embassy is organizing the 3rd food and mango festival this time at Intercontinental Hotel known for its grandeur from Jun 11 to 13," said Waseem Hayat Bajwa, commercial attache at the embassy.

"No doubt, it is another feather in the cap of our respectable Ambassador Muhammad Naeem Khan, who pioneered this festival in 2012 for the first time in Riyadh and always provided his active support in its organization to the commercial section," Bajwa added.

“The ambassador's proactive approach and our motivation to do something for our country have made this festival a success every time. A lot of credit goes to the Pakistani community and business class who always participated in this event zealously and owned it by their heart," he stated.

He stated that it is a self-sponsored event primarily by the Pakistani food companies from the rice, meat, spices and cuisine sectors.

He added that the festival not only promotes Pakistan’s rich traditional cuisine but also provides effective platform for the Pakistani and local companies to advertise their products in the sector.

Viewing the success of the last two festivals, this year more than 25 companies from various sectors mainly food have joined hands with the commercial section to make this event a "huge" success, he said, adding that some of the major companies in the diamond and silver categories include Mehran Rice and Spices, Saleh & Abdulaziz Abahsain, Queensway, Alkhobaib, Mitchels, Qarshi & Jame Shirin Group and Global Mentor Technologies.

Even Mobily and Enjaz bank have come forward to sponsor the major activity on the first day of this festival, Bajwa said.