Modern Electronics Company Ltd, a subsidiary of Al-Faisaliah Group Holding Co., exclusive distributor of Sony products in Saudi Arabia, announced the launching of its “Let Sony take you to the 2014 FIFA World Cup” Campaign.

This offer is valid on May 9 and targets the first 10 customers who purchase a Bravia 4k. TV.

A draw on May 2 resulted in 4 winners getting the lucky prize of a free all expenses paid trip to Rio de Janeiro.

On May 9, the grand prize winner will receive a round-trip ticket to Sao Paulo to attend the World Cup quarter match no:36 live on June 23

In addition, the prize includes hotel accommodation and transportation to the stadiums on the day of the match, as well as the category #1 match No: 36 ticket.

The remaining 9 prizes winners will have the choice to select between a 42” Sony TV (KLV-40R452) or a Sony Blue Ray Home Theater (BDV-E4100).

“Let Sony World take you to the 2014 FIFA World CUP” campaign is an extension of previous campaigns launched by Sony World in all cities and provinces of the Kingdom.

During these campaigns, several discounted products and other offers have been granted.

Keeping with Sony’s global ‘One-Sony’ strategy of focusing on quality and an ultimate user experience, MECL/Sony World is committed to enhance its brand equity in Saudi Arabia, by constantly upgrading the sales, marketing and service facilities catering to the requirements of its customer’s in Saudi Arabia

The following Sony World showrooms are the official participating outlets for this promotion:.

Riyadh: Sony World Granada Mall and Sony World Kingdom Center Jeddah: Mosadia Center Dammam: Sony World Dammam.