Istanbul Shopping Fest (ISF), being held from June 7-29, will present activities combining fun and shopping, as well as discount surprises.

Organized annually since 2011, ISF, Turkey’s most important festival, is to be held for the 4th time and will mobilize many sectors from retail, tourism to food and transport, and host an opportunity of shopping and fun spread all over Istanbul through its rich content.

As of 2014, the festival “comes down to the streets” while all consumers will be able to find an activity opportunity that they like for shopping.

ISF 2014 will open on June 6, marked by a show that will surprise the travelers visiting the city as well as the locals. Light and dance events, water shows staged by groups from abroad, various musical performances and a fireworks display are all lined up for the opening night.

The opening party of ISF is to be held on June 7 and will be accompanied by discounts and shows. Within the scope of the ISF, the discount opportunity will also be presented at the closing party on June 28 in Vialand Mall.

During the ISF, the malls and stores participating in the festival will feature discounts. Grand Bazaar, one of the most favorite sites for tourists, will host striking activities.

On June 12, the jewelry brands in the city will participate in a Golden Day.

Moreover, ISF coincides with Ramadan for the first time since its very start in its history and therefore it will surprise participants with special surprises.

Promoting the event, which will turn the whole city into an open air shopping carnival, are the Turkish Ministry of Culture and Tourism and supported by sponsors, including local and administrative bodies in Istanbul as well as companies such as Turkish Airlines (THY).