Communication Concepts, a US-based company in Saudi Arabia held a seminar on “Future of product innovation, design and development,” in partnership with PTC, a Boston-based company.

The seminar discussed the third industrial revolution and what is required to be successful in a highly competitive global market, where operation excellence is required to survive (ERP - enterprise resource planning), and the leaders in the market are focus on strategic excellence which include PLM (product lifecycle management) solution.

“PLM is Enterprise software that is complementary to ERP. Its main focus is to manage physical product for manufacturing and digital product using PLM,” said Josep Ortega, PTC EMEA Territory Director from Spain.

Waseem Ahmed, EVP, Communication Concepts in San Francisco, said, “In today’s time and age for companies it is not only about doing things but doing the right things and it is critical to focus on strategic excellence. Creo and Windchill can help people create, collaborate, control, configure and communicate to make a significant impact on the product development system (PDS).”

In addition to 3D model, Creo can extrude, render and simulate the product that further increases design productivity.

Communication Concepts, a PTC certified partner, is not just a re-seller, but has committed to provide product training for commercial and education customer, onsite and remote customer support and consulting services.

A number of speakers took part in the discussion, including Mohammad Saleh Al-Sekhan, director general of Communication Concepts in Riyadh, Anjum Maqsood, manager business development, Ahmad Osman, sales manager and PTC application Engineers - Naushad Omar, Wasim Ahmed and Naeem Ullah.