YouTube is definitely the biggest fish in the pond. Users are primarily interested in entertainment. You can inform in an entertaining way, but it does not work well for content that focuses on selling products. Nor is it ideal for website links. Everything YouTube does revolves around YouTube as a video platform and does not in any way connect to other pages.

Upload videos that focus on what you intend to market and not anything out of topic. Demonstration videos are perfect for YouTube. Other things to keep in mind:

1. Videos can be uploaded free of charge.

2. Use keywords in the captions describing your videos. It is a great way of enhancing online visibility.

3. Post crystal clear videos. Do not compromise on quality on YouTube.

4. Ensure that you interact with your audience by posting something that can draw their attention. You can even give them room for opinions.

5. Include a call-to-action after describing the product in your videos.

Pitfall: The site is characterized by intense competition for users’ attention.