May 03: The Guardian report by Memphis Barker states that Pakistan’s largest province has ordered energy-drink manufacturers including Red Bull to remove the word “energy” from their labels, saying it is scientifically misleading and encourages a population unaware of the beverages’ contents to guzzle them in potentially dangerous quantities. The order comes amid an international regulatory pushback against the highly-caffeinated fizzy drink market, and is believed to be the first in the world to censor the term “energy” – a key part of the drinks’ appeal.
The Guardian: Pakistan province tells Red Bull and its rivals to drop 'energy' tag
