People spend 10 hours a day consuming media of some form: CNN VP

People spend 10 hours a day consuming media of some form: CNN VP
Tini Sevak, CNN’s Vice President of Audience and Data, emphasized the the growing need to focus on trust, accuracy and reliability in the media sector. (AN photo)
Updated 27 March 2019

People spend 10 hours a day consuming media of some form: CNN VP

People spend 10 hours a day consuming media of some form: CNN VP
  • ‘There’s a greater appetite for news’
  • ‘But you have to be on the ground to tell the story accurately’

DUBAI: People are spending 10 hours a day consuming media of some form, according to Tini Sevak, CNN’s Vice President of Audience and Data, at the first day of Dubai’s Arab Media Forum on Wednesday.
“64% of international audiences will turn to social media for soft news, while 45% turn to news channels for hard news,” she said.
Sevak was giving a talk titled “The Value of Trust in Today’s News Environment” at the forum, highlighting the growing need to focus on trust, accuracy and reliability in the media sector, as well as the changing way people are consuming news themselves.
“There’s a greater appetite for news. But you have to be on the ground to tell the story accurately,” she said, adding that “trust should be at the core of all media and news brands.”
She went on to explain how CNN has established itself as a leading, accurate news entity.
“We have bureaus all over the world to ensure we are getting the stories from the people themselves,” she said.
When asked whether or not content is differentiated between its different language channels, Sevak told Arab News that the news company ensures reporting from the ground from reporters in different countries, rather than simply translating copy from the main HQ.
The Arab Media Forum aims to highlight the region’s media groups across the mediums of print, television and digital.
Organized by the Dubai Press Club, the forum hosts several panel discussions and talks in an attempt to further enhance the changing media landscape throughout the Middle East.