Startup of the Week: Protein Laboratory: Making healthy eating fun and easy

Updated 17 September 2019

Startup of the Week: Protein Laboratory: Making healthy eating fun and easy

  • And with growing health awareness, many Saudis are switching over to more nutritious dietary habits

JEDDAH: An enterprising Saudi family is aiming to take the world by storm with its scientific approach to healthy eating.

The Bogari’s newly opened Protein Laboratory restaurant in Jeddah is the brainchild of brothers Ahmed, Hussain and Hassan.

The three doctors got the inspiration for their startup from hospital laboratories while studying in medical school, and with the help of their parents set about establishing their innovative culinary venture.

In recent years the health and fitness fad has become a flourishing business sector in the Kingdom, which has witnessed a dramatic rise in the number of gyms and fitness centers.

And with growing health awareness, many Saudis are switching over to more nutritious dietary habits. However, eating clean can be a challenge for those with busy, modern lifestyles who do not have the time to prepare meals.

Enter the Protein Laboratory, opened to add fun to the idea of healthy food. “We wanted to reintroduce the concept of healthy food to the Saudi health and fitness community,” Ahmed, 27, told Arab News.

“We believe that healthy food does not have to be boring and achieving your goal of fat loss can actually satisfy your taste buds and leave you happily full at the same time.

“We are planning to expand in Jeddah and Makkah to help more people achieve their fitness targets while enjoying tasty food, and we are aiming to be recognized globally,” he said.

The trio started planning their enterprise while studying at medical college but credit their parents’ support for helping turn their vision into a successful business launch.

Their father guided them in setting up the company and their mother took responsibility for the restaurant’s kitchen, playing a major role in developing recipes and supervising operations.

The brothers’ association with the field of medicine also helped them in their efforts. Ahmed was first inspired by hospital laboratories and the way researchers worked on minor details to get the best possible results.

“The long counters, glass walls, and test tubes are what I liked the most, in addition to the complete transparency of the place. It is exactly how I wanted our restaurant to be. Everything to be prepared and cooked just in front of the customer with a high level of attention to detail,” he added.

The idea behind the name Protein Laboratory was to ensure customers had the option to select, mix and create ingredients according to their taste or preference.

“Customers can order their meals according to their nutritional needs and preferences, starting with selecting the protein base, cooking method, side dishes, the sauce and portion of the meal’s components in grams.”

Ahmed said: “We use the healthiest cooking methods possible. We don’t use frozen meat; we blend our own spices and make sure everything is always made in the healthiest way.”

The brothers and their mother work like scientists. “We spent one year testing ingredients and creating healthy recipes. We had only one goal in mind: High protein in a healthy meal and a portion that could help us and others to stay healthy while still eating the food we desired with higher quality and better taste,” Ahmed added.

Their lab salad dish includes more than 20 organic ingredients high in protein, fiber and antioxidants. The restaurant’s burger has only 396 calories, and one of their best-selling desserts is a sugar-free banana pancake.

“We aim to make our prices within everyone’s reach,” Ahmed said.

One of the services offered by the restaurant is subscription to a meal plan drawn up according to the nutritional needs of the customer and delivered to their workplace or home.

Protein Laboratory is located in Helmi Kutbi Street, in Jeddah’s Al-Zahra district and can be followed on Instagram @proteinlabsa.


Kemetic yoga breathes new life into Egyptian tourism

Updated 18 October 2019

Kemetic yoga breathes new life into Egyptian tourism

  • Egyptian temples have wall carvings which play a major role in the development of Kemitic yoga
  • Kemetic yoga is a blend of physical movements, meditation and controlled breathing

CAIRO: Egypt’s Ministry of Tourism has collaborated with CNN to produce and air a short film about Kemetic yoga to highlight wellness tourism in the country.

Kemetic yoga is a blend of physical movements, meditation and controlled breathing.

The three-minute film was shot in Luxor and follows Sarah Wesley, a certified Kemetic yoga instructor.

“The origins of Kemetic yoga started in the land called Kemit and Kemit is the ancient name of Egypt,” Wesley said.

Egyptian temples have wall carvings which play a major role in the development of Kemitic yoga, along with the study and interpretations of hieroglyphic texts on the subject.

Wesley practices yoga mainly at Karnak Temple, which she described as being full of powerful and peaceful energy.

The practice mainly targets people who want to discover more about themselves and those who wish to expand their consciousness.

HIGHLIGHTS

• Breathing is a significant aspect in all forms of yoga but with Kemetic yoga it is enhanced and highlighted. It is also much slower than other forms of yoga.

• This type of yoga is different to others, as it focuses on breathing rather than poses.

“I hope that the future of Kemetic yoga can reach as many people as possible,” Wesley said.

This type of yoga is different to others, as it focuses on breathing rather than poses.

Breathing is a significant aspect in all forms of yoga but with Kemetic yoga it is enhanced and highlighted. It is also much slower than other forms of yoga.

Kemetic yoga is more than imitating the poses of the gods which have remained eternal due to the carvings on the temple walls. It is a philosophy that aims for self-development.

Kemetic yoga aims to showcase a different side of tourism in Egypt. The film, “Yoga in Egypt,” is one aspect of a partnership between CNN and the ministry, which has launched an international tourism campaign. 

The campaign aims to promote tourism in Egypt by showcasing the country in a different light and changing perceptions about it.

Last month the ministry said it was working with social media influencers to promote Egypt as a travel destination, Al-Ahram newspaper reported.