Jeddah Color Run ends in a sea of smiles

Jeddah Color Run ends in a sea of smiles
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The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
Jeddah Color Run ends in a sea of smiles
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The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
Jeddah Color Run ends in a sea of smiles
3 / 5
The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
Jeddah Color Run ends in a sea of smiles
4 / 5
The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
Jeddah Color Run ends in a sea of smiles
5 / 5
The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
Updated 03 November 2019

Jeddah Color Run ends in a sea of smiles

Jeddah Color Run ends in a sea of smiles
  • More than 10,000 take part in the event on the shores of Jeddah

JEDDAH: The renowned Color Run, described as “the happiest race on the planet,” lived up to its name as it completed its last stop in Saudi Arabia on the shores of Jeddah on Saturday.

More than 10,000 smiling runners finished the event with each wearing a white T-shirt covered in green, yellow, orange and pink colors to mark each kilometer of the run. 

Entrants’ white shirts acted as a blank canvas to be filled with colors as participants ran toward a fitter and healthier life.

The colors brought back memories of home for Filipino expats living in the Kingdom.

“Every year this event is held in the Philippines,” said Roy Bucad, a 31-year-old Filipino expat. “It is a fun event we go to as friends. The fact that it was held in Jeddah is amazing. It looks very much like the one back home.” 

FASTFACTS

  • The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia.
  • The largest running series in the world, the Color Run has been experienced by over 7 million runners worldwide in more than 40 countries.

Another runner said: “The run was so happy and free. My favorite part was when they would splash you with color at the end of each stop.”

Arnel Garrido told Arab News: “I have been living in Saudi Arabia for six years which means I have been missing out on a lot. This event allowed me to be part of something everyone talked about.”

Almost 40,000 color runners took part in two events in the Kingdom with entrants running, jogging or strolling to the finish line.

Fitness coach Reham Kamal said she was delighted by the enjoyment on display at the event.

“These types of activities help families be more active and grow together because they are enjoyed by both children and adults,” she said. After the run a DJ had people dancing and jumping to music, throwing their colors in the air in unison. Even after covering 5km people were high on energy.

The Color Run is a part of the General Entertainment Authority’s (GEA) efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents.

The run first took place in Alkhobar in March, which attracted more than 10,000 people. 

The largest running series in the world, the Color Run has been experienced by over 7 million runners worldwide in more than 40 countries.

Saudi Arabia is making efforts to stimulate investment in the entertainment sector and enhance economic activity to help achieve the strategic objectives of Vision 2030.

The GEA this year introduced entertainment seasons in each city and region and is encouraging local investors and small- and medium-sized businesses to participate.


Fraudsters up their game, posing as bank officials on the phone in Saudi Arabia

Fraudsters up their game, posing as bank officials on the phone in Saudi Arabia
Vishing that occurs during a telephone call aims to provoke fear in the victim so that customers will be more susceptible to giving out personal, financial, or security details. (shutterstock)
Updated 30 min 17 sec ago

Fraudsters up their game, posing as bank officials on the phone in Saudi Arabia

Fraudsters up their game, posing as bank officials on the phone in Saudi Arabia
  • The Saudi Central Bank (SAMA) has warned bank customers, both citizens and expatriates, not to fall victim to financial frauds being perpetrated by scammers

JEDDAH: Fraudsters have developed a new scam, contacting residents in Saudi Arabia and pretending to be bank staffers requesting customer details.
A number of Arab News staff have received such calls in recent weeks. One caller spoke Urdu while two other callers posing as senior officials from the headquarters of the bank spoke in English and Arabic with a local accent.
They used phone numbers that appeared to be local numbers but upon calling back, the lines failed to connect.
The racketeers collect phone numbers of customers and ring them up, saying that their bank account or ATM card requires immediate updating. The scammers use the information provided to gain access to their bank accounts.
Speaking to Arab News, Talat Zaki Hafiz, secretary-general of the Media and Banking Awareness Committee of Saudi banks, said: “Saudi banks represented by the Media and Banking Awareness Committee have repeatedly warned bank customers not to react to stray phone calls of any kind coming from unknown sources that ask to update their banking record or personal information.” He further confirmed that banks do not request such information through phone calls or SMS messages.
Mohammed Khurram Khan, a professor of cybersecurity at the King Saud University in Riyadh, told Arab News: “Phishing, an online scam which targets users through emails where individuals are encouraged to click on a link that takes them to fraudulent sites, was troubling people. Now it’s a different kind of scam known as ‘vishing,’ over-the-phone phishing, where scammers persuade users to share their banking information by impersonating a bank official.”

HIGHLIGHT

The racketeers collect phone numbers of customers and ring them up, saying that their bank account or ATM card requires immediate updating. The scammers use the information provided to gain access to their bank accounts.

Vishing that occurs during a telephone call aims to provoke fear in the victim so that customers will be more susceptible to giving out personal, financial, or security details.
Sharing his experience Zafar Hasan, an e-learning consultant in Riyadh, said: “I received a call from someone on an unknown mobile number who introduced himself as a bank employee and told me that my ATM card was going to be blocked. It required an immediate update so I should give my Iqama number (residence permit number) and sixteen-digit ATM card number. I felt something was fishy, so I told him that I would go personally to the bank to update the card.”
The Saudi Central Bank (SAMA) has warned bank customers, both citizens and expatriates, not to fall victim to financial frauds being perpetrated by scammers.
SAMA called on bank customers to take information only from the official channels of the bodies regulating the Kingdom’s financial and investment sectors and inform the competent security authorities about such fraudulent attempts.