WTO needs urgent reform, Saudi Arabia’s candidate says

A red pedestrian traffic light is seen next to the entrance of the headquarters of the World Trade Organization in Geneva. (AFP/File)
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Updated 11 September 2020

WTO needs urgent reform, Saudi Arabia’s candidate says

  • Mohammed Al-Tuwaijri says reform of the intergovernmental organization is more necessary than ever

JEDDAH: The World Trade Organization (WTO) is in need of urgent reform, Saudi Arabia’s candidate for the position of director general of the organization said in a statement.

Mohammed Al-Tuwaijri’s comments came after attending a global press conference at the WTO’s headquarters in Geneva to discuss his vision for the organization’s future. He said that reform of the WTO was more necessary than ever, indicating that the world faced major challenges affecting the flow of global trade.

“I look forward to leading the organization and implementing reforms with the consensus of all members,” Al-Tuwaijri said. He added that the role of the WTO chief was to be an effective link between members to reach understanding while relying on a governance mechanism, as well as following up on performance through clear measurement indicators.

Al-Tuwaijri said that there was a need to study the current situation accurately to understand the roots of the challenges and to develop multiple scenarios for solutions.

“Restoring confidence in the organization must be a top priority for the new general manager, in addition to the ability to respond to the changes as this will be the most important criteria for success for the organization in the future,” he said. 

Recent months have brought further challenges to the WHO’s appellate body, which adjudicates trade disputes among member countries.

From the economic crisis caused by the COVID-19 pandemic and the emergence of protectionist measures, Al-Tuwaijri said that the most important challenge facing the organization was “the absence of effective leadership and management.” He said the situation could benefit from the convening of the upcoming ministerial conference and adopting a more dynamic and effective negotiation methodology, stressing that the multilateral system was serving everyone, but was slowing down and must be pushed forward.

Al-Tuwaijri said that he had a vision for the organization’s work based on his long experience in the field of trade and the global economy. He said that there were priorities in global trade that required urgent attention, particularly because the world was going through changes that affected the flow of trade and required the implementation of reforms with the consensus of all members.

On the question of a female director-general, he said that he supported the involvement of women in leadership positions in the organization “as this will have a major role in the development and support of the organization in overcoming current challenges.”

The royal court adviser and former economy minister was nominated by Saudi Arabia earlier this month to be the next director general of the WTO. In its submission to the WTO, the Kingdom affirmed its belief in a multilateral trading system and the vital role the organization plays in supporting it.

The Geneva-based WTO usually decides on its director-general by consensus, but if there is no agreement there will be an election. The new chief takes office on Sept. 1.


INTERVIEW: Amaala — the ‘audacious’ Red Sea Riviera project

Updated 13 min 3 sec ago

INTERVIEW: Amaala — the ‘audacious’ Red Sea Riviera project

  • CEO Nick Naples talks about the elite sustainable resort on the Kingdom’s western coast

The giga-projects that are a hallmark of Saudi Arabia’s Vision 2030 reform plan for economic diversification are going full-steam ahead, despite the disruption from the COVID-19 pandemic and forecasts from skeptics, and none more so than the plan to build the “Red Sea Riviera” on the Kingdom’s western coast.

“We are on track and broke ground earlier this summer,” Nick Naples, the CEO of Amaala, the company in charge of the ambitious project, told Arab News. The word “amaala” means “hope’ in Arabic, but the thinking behind the master plan represents more than just tentative aspiration.

“It is audacious, yet achievable,” he said, with phase one scheduled to be rolled out by 2024. “I am fortunate enough to be at the helm of an incredible project that will be groundbreaking in the areas of sustainability, wellness and philanthropy. I am working with professionals from around the world and have the privilege of seeing young Saudi talent grow and develop into the country’s leaders of tomorrow.

“However, with the pace of activity right now, there are simply not enough hours in the day for me to take a minute to enjoy and appreciate the great work being done.”

He is well-qualified to oversee the project, with three decades of experience in the luxury hospitality and leisure industry under his belt. 

He has worked for some of the best-known names in these sectors including Ritz-Carlton, Four Seasons and Caesars Entertainment. He has been involved in mega-projects in the US and Macau, and delivered multibillion- dollar resort developments around the world.

Amaala is probably more ambitious than any of them. For one thing it is located in Saudi Arabia, which has only recently begun to market its historical, cultural and natural attractions to an international audience.

Second, it is unfolding at a time when discerning travelers want more than sun, sea and sand from their vacation. They want luxury and comfort on a grand scale, but also distinctive experiences and activities, and they want it all in an environmentally sound context. Amaala is planned as a standard-setter for sustainable tourism.

These challenges were foreseen from the beginning of the Amaala project in 2017, but the final hurdle surfaced earlier this year. The development is taking place in the middle of the biggest health and economic crisis for a century, when governments have been cutting back on spending to deal with the new realities of post-pandemic life.

Naples takes a realistic view. “These are challenging times and, as the world unites to fight the spread of COVID-19, we are seeing a growing impact on economies across the world. At Amaala, we are aware of the current operating environment and remain steadfast in our commitment to deliver a luxury destination that will be a disruptor in the sector.”


BIO

BORN: US.

EDUCATION: Master’s degree, Cornell University, New York.

CAREER

  • Resorts projects executive, Ritz-Carlton, Four Seasons.
  • CEO, Integrated Resorts International, US, China, Vietnam.
  • Hotel projects executive, Caesars Entertainment Corp.
  • COO, Macau Studio City.
  • CEO, Amaala.

In some ways, the timing of the pandemic was fortunate. “As we are in the early stages of development, our plans were not scuttled by the pandemic and we were able to progress as planned, while working remotely,” he said, at the same time allowing that the cancellation of some key events in the international calendar, like Arabian Travel Market, the Future Investment Initiative and the Monaco Yacht Show, affected his ability to market Amaala to potential partners and investors. “We are evolving to meet our needs,” Naples said.

Like the other big initiatives of Vision 2030, Amaala is managed and funded by the Public Investment Fund, the Kingdom’s fast-growing sovereign wealth investor, which has shown no sign of slowing down even during the financial and economic stresses of the pandemic.

The master plan envisages the creation of three “communities” on more than 4,000 square kilometers of land and marine environment on the Red Sea coast, roughly mid-way between the gigantic NEOM development to the north and the port city of Jeddah further south. It is close to the historic site of AlUla, also the center for a major tourism and cultural project.

Amaala’s three interconnected projects offer different visitor experiences.

Triple Bay will be a holistic wellness retreat with state-of-the-art medical facilities, as well as world-class sports infrastructure.

The Coastal Development will create an arts and cultural center, with a museum of contemporary art, a film festival venue, performing arts venues, and a biennale park.

The Island, the third development, will be an exclusive enclave where residents and visitors can relax in intimate resorts with first-class recreational and leisure facilities.

The three developments “will be distinct in purpose as well as design, but will be bound together by an innovative approach with sustainability at its core,” Naples said.

Foster & Partners has been appointed executive architects for the development, while other global design experts, like US design firm HKS and Denniston, led by award-winning Jean-Michel Gathy, are on board for specific facets of the master plan. All have sound sustainability credentials.

“Sustainability has never been undertaken and embraced on a project of this scale before. Existing properties’ sustainability aspirations largely involve playing catch-up to balance offsets but, over time, Amaala will meet these standards from the ground up, creating a coastal oasis that elevates the role of responsible tourism globally,” he added.

Amaala is located within the Mohammed bin Salman Natural Reserve, an area of outstanding natural and historic riches. It is the project’s mission to act as custodians of those assets, Naples said. Only 5 percent of the total area will actually be developed, with the rest earmarked for conservation and preservation.

The development includes plans for world-class yachting facilities as well as other marine leisure activities, but has also made firm commitments on coral reef management and species protection, including enforcing protected areas and combating plastic pollution.

The Amaala Marine Life Institute will have research and development facilities to study ocean conservation initiatives and apply them to the rest of the Kingdom’s coastline and to the world’s seas.

“Design and development will be carried out according to the highest global standards and we will be working with partners to meet the highest levels of sustainability throughout the design, build, and operation phases. Partnerships with international conservation foundations is testament to our steadfast commitment to the preservation of the local biosphere, especially the marine environment.” Naples said.

Who will travel to this elite development, especially in what some luxury experts have called the age of “post-opulence” in the wake of the pandemic?

“The concept of luxury tourism is evolving. Today’s most discerning global citizens are driven to discover personal experiences unlike any other — immersive, authentic, and realized through a journey of self-discovery. Our aim is to bring to life the desires and ambitions of a community obsessed with shaping and living transformative moments that will safeguard the planet’s natural resources,” Naples said.

“Amaala will be a disruptor in its sector and will redefine the ultra-luxury resort experience and the tourism experience in its entirety. It will set the standards for personalized service, with each guest crafting their own journey through the pillars that tie Amaala together.” 

Its own airport — initially open for private jets and charters but ultimately a commercial facility that can also serve other attractions nearby on the Red Sea coast — will bring international visitors direct to the development. Some of the other mega-projects are believed to be considering special visa and administrative arrangements within their boundaries.

Naples is in no doubt about the challenges of tourism in the Kingdom. 

“We need to build a robust tourism infrastructure within a short period of time and present the same level of excellence and expertise that global travelers are used to in key destinations around the world,” he said.

There is a domestic challenge too. “We also need to attract more Saudi nationals to the tourism sector by creating opportunities for growth and development. This will mean attracting the best experts from around the world and having them mentor the next generation of Saudi tourism experts,” he said.

Naples underlined the “audacious” nature of the Amaala project, but is at ease with its long-term viability. 

“We are confident the stunning natural environment, combined with unique culture and innovative experiences, will appeal to our guests. We will awaken the world’s imagination through unrivaled quality, sustainability, and community,” he said.