Feet first: Egyptian footwear label blends style and comfort

Brave New World, the brand’s latest collection, draws its inspiration partly from Greco-Roman culture. (Supplied)
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Updated 22 October 2020

Feet first: Egyptian footwear label blends style and comfort

DUBAI: They say “beauty is pain,” but not for Egyptian footwear label Zee.

The brand’s designs combine comfort and style, making its offerings suitable for settings ranging from edgy and urban life to laid-back for the seaside.

Noureldin Kassem, Zee’s founder, said: “It’s really important to be stylish and comfortable. For us being comfortable is very important, and this is why we used a lot of new materials, like different kinds of leather, and made adjustments to the sandals.”

Brave New World, the brand’s latest collection, draws its inspiration partly from Greco-Roman culture, Kassem told Arab News. 

The collection includes 25 styles in a range of bold and bright designs, featuring sandals and slides to suit a wide range of women’s tastes.

Zee, which was established three years ago, is a sustainable brand that is produced in Egypt, but outsources its materials, such as cork soles, from Spain.

 
 
 
 

 
 
 
 
 
 
 
 
 

Sway with ease in your Zees. Shot and styled by @keghamdjeghalian #MakeZeeMoves #ZeeSteps #ZeeBraveNewWorld #Zee

A post shared by Zee (@zee_officialeg) on

“Sustainability is taking a big share of the market now,” Kassem said.

To make the brand more environmentally friendly, Zee’s packaging now includes pouches made of recycled material made in collaboration with eco-friendly Egyptian fashion brand Up-Fuse. 

Kassem said that while many well-established fashion brands are fighting to survive during the coronavirus pandemic, Zee is taking risks and rebranding itself. 

 
 
 
 

 
 
 
 
 
 
 
 
 

Stand tall in your Zee-Bomba X #MakeZeeMoves #ZeeSteps #ZeeBraveNewWorld #ZeeByKegham #ZeeBombaX #Zee

A post shared by Zee (@zee_officialeg) on

Amid plans for a possible launch of trainers or heels, Zee’s team is working on designing sneakers, which better fit the “persona and identity of the brand.”

Kassem also praised his team, including creative director Kegham Djeghalian, for doing “a great job during this difficult period.”


Nancy Ajram’s husband indicted over intruder’s death

Updated 25 November 2020

Nancy Ajram’s husband indicted over intruder’s death

DUBAI: A Lebanese judge has indicted Fadi El-Hachem, the husband of Lebanese singer Nancy Ajram, with the intentional killing of an intruder who broke into their Beirut property on Jan. 5.

Celebrity dentist El-Hachem was accused of shooting dead the masked intruder, Mohammed Hassan Al-Moussa, who broke into their home in the early hours of the morning. The dentist said the assailant was threatening his family, including his three daughters.

The case was referred to Mount Lebanon’s first investigative judge Nicolas Mansour, who on Tuesday indicted Al-Hachem with intentional killing in self-defense. If prosecuted, the sentence could be up to 20 years.

The issue has now been referred to the Mount Lebanon’s Indictment Division.

The case was referred to Mount Lebanon’s first investigative judge Nicolas Mansour, who on Tuesday indicted Al-Hachem with intentional killing in self-defense. If prosecuted, the sentence could be up to 20 years.

Initial CCTV footage from the celebrity couple’s home appeared to show what was believed to be an intruder carrying a gun in the villa. El-Hachem then appeared and chased the deceased, firing his gun as the intruder ran towards their daughter’s bedroom.

MTV Lebanon has since reported that the intruder was shot 16 times.

“Before anything, Fadi is a father and a husband. He has responsibilities. He is a human being... It was a normal reaction to the threat he experienced,” Ajram said in conversation with LBCI Lebanon News on Jan. 7.

During the interview, Ajram also opened up about how she hid in the bathroom when she realized there was an intruder in her home. 

“I heard Fadi telling him ‘whatever you want.’ When I heard this sentence, I knew the intruder was a robber and I ran to the bathroom with my phone.

“I called my father first because I was scared… I was shaking and I was in a state that I can’t describe to anyone. I called my father and told him ‘dad there is a thief in the house… do something now, Fadi and I and the children are home.” 

The singer also denied claims that the assailant was known to the family, stating “We do not know the intruder and he does not work with us.”