Search is on for Saudi Arabia’s next Coco Chanel

Search is on for Saudi Arabia’s next Coco Chanel
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Updated 06 December 2020

Search is on for Saudi Arabia’s next Coco Chanel

Search is on for Saudi Arabia’s next Coco Chanel
  • New fashion incubation program aims to identify and promote unique Saudi design talent

JEDDAH:  The next Coco Chanel or Gianni Versace could be Saudi — and the hunt is on to find them.

A fashion incubation program launched by the Ministry of Culture aims to uncover and promote local designers and entrepreneurs.

It begins with a three-day “fashion hackathon” in which participants will be asked to solve specific fashion-related challenges. The prize is a five-day trip to Milan Fashion Week.

The second phase is a “boot camp” — a five-day virtual event focused on fashion and entrepreneurship that will help participants to develop their ideas, network, and receive advice from professionals.

The third phase is a longer-term incubator providing participants with the guidance and support necessary to “establish foundations and help them strengthen their product,” the ministry said.

Established Saudi designers have welcomed the program.

“Challenges arise in every field but for designers, one of the biggest challenges is networking, understanding how to become trendsetters instead of followers,” said Abou Al-Faraj, who launched her own fashion venture 15 years ago and is known for her unique and distinct vest designs.

Without the proper knowledge and guidance, up-and-coming designers tended to lose their way, she said.

“The Saudi market is open and loves to adopt new styles and trends, and the people are ready. My advice to new designers is to do what they are satisfied with and not do something just because it’s successful for the sake of success in the market. Being unique and tapping into their artistic side is what they need to focus on to go far.”


Tik Tok star Addison Rae can’t get enough of this Lebanese label 

Tik Tok star Addison Rae can’t get enough of this Lebanese label 
Updated 18 January 2021

Tik Tok star Addison Rae can’t get enough of this Lebanese label 

Tik Tok star Addison Rae can’t get enough of this Lebanese label 

DUBAI: US TikTok star Addison Rae stepped out in a pair of heels by Lebanese footwear designer Andrea Wazen this week.

The Beirut-based designer, who is the younger sister of Lebanese fashion influencer Karen Wazen,  launched her eponymous, celebrity-approved label in 2013 following stints with some of the most renowned footwear designers in the world, including Christian Louboutin and Rupert Sanderson. 

The designer’s impressive list of celebrity clientele covers a broad spectrum of stars, from Hailey Bieber to Tracee Ellis Ross and Jennifer Lopez to Kylie Jenner, who have all donned Andrea Wazen’s strappy sandals and stilettos.

Rae, who rose to fame doing fun-to-replicate dances, opted for the Immy mules in multi-color. The fanciful footwear features mesh lined with leather  and a cone-shaped heel. She paired it with a bright yellow sweater and mom jeans. 

It’s not the first time the 20-year-old has been seen rocking an Andrea Wazen design. 

Last month, the Tik Tok star shared an Instagram Story with her 33.2 million followers in which she was spotted wearing clear pointy-toed shoes with white-strap detailing, called the Dassy PVC pumps. 

She styled the shoes with a white shirt dress from French luxury label Louis Vuitton that featured large pockets on the sides and was tied at the waist with a matching belt.

Indeed, Rae seems to be a fan of the Wazen family’s businesses. 

In recent months, she’s also been seen wearing  sunglasses by Karen Wazen Eyewear, including a pair of “Vicky” in navy blue shades from Karen’s line, which launched in December 2018.

Meanwhile, Rae isn’t the only star who has fallen head over heels for Andrea Wazen. 

US actress Emma Roberts recently donned a blush, floral Ganni dress paired with shoes by Lebanese footwear designer.

She opted for the Denver Lavender pumps, a pair of mesh sandals with an adjustable buckle strap.

“The Kissing Booth” star Joey King is also a fan. 

The 21-year-old was spotted wearing the 90s-inspired Gloria mules for a recent press event in Los Angeles. She paired the mules with a top and matching leggings from New York-based label Lirika Matoshi and a By Far bag.