Saudia, Ithra sign agreement to reach new cultural heights

The deal ‘brings together KSA’s national carrier and one of the most prominent international cultural centers.’ (SPA)
The deal ‘brings together KSA’s national carrier and one of the most prominent international cultural centers.’ (SPA)
Short Url
Updated 28 December 2021

Saudia, Ithra sign agreement to reach new cultural heights

The deal ‘brings together KSA’s national carrier and one of the most prominent international cultural centers.’ (SPA)
  • Partnership will enhance ‘national cultural tourism’ and ‘culture, knowledge and entertainment’ sectors, says Aramco public affairs head

DHAHRAN: Saudia and the King Abdulaziz Center for World Culture (Ithra) have signed a strategic cooperation agreement at the head office of the Prince Sultan Aviation Academy in Jeddah.

This deal will enhance work between the two bodies, which includes Ithra’s consultancy contribution in developing interactive experiences for an upcoming exhibition on “The Journey of Saudia,” as well as the history of aviation in the Kingdom.

The agreement was signed by Saudia’s Group Chief Marketing Officer Khaled bin Abdulgader Tash and Saudi Aramco’s head of public affairs, Talal Al-Marri. It encompasses various projects that contribute to enriching cultural and knowledge content.

Special holiday packages will be designed to promote creative tourism, while also promoting Ithra’s role as a cultural destination by including its content in the entertainment programs provided on-board and by displaying Ithra’s logo on one of Saudia’s planes.

SPEEDREAD

Partnership will enhance ‘national cultural tourism’ and ‘culture, knowledge and entertainment’ sectors, says Aramco public affairs head.

“The signing of this agreement is a living example of integration and cooperation, as it brings together the Kingdom’s national carrier and one of the most prominent international cultural centers. As for the content and areas of cooperation, they aim to exchange expertise and benefit, in the best way possible, from the technical and human capabilities to highlight all the efforts and expand their scope,” Tash said.

He added that “this is undoubtedly a perfect opportunity to invest in this partnership with Ithra as a consultant, especially that this center excelled in showcasing the history of energy production. Furthermore, the remaining fields of cooperation will provide adequate opportunities to introduce the latest services and products to the different segments of society.”

Al-Marri said that the partnership “widens the circle of those benefiting from the center’s qualitative programs. It also presents additional opportunities to those wishing to discover the vast worlds Ithra provides to creative people. We always seek to find various opportunities to enrich the content, inspire the minds and create new and inspiring experiences.

“This partnership contributes to supporting national cultural tourism and enabling the sectors of culture, knowledge and entertainment.”


First Moroccan pilgrims arrive in Jeddah through Makkah Route Initiative

First Moroccan pilgrims arrive in Jeddah through Makkah Route Initiative
A Moroccan pilgrim breezes through the immigration line at the King Abdulaziz International Airport in Jeddah, thanks to the Mak
Updated 29 min 53 sec ago

First Moroccan pilgrims arrive in Jeddah through Makkah Route Initiative

First Moroccan pilgrims arrive in Jeddah through Makkah Route Initiative
  • Morocco is the fifth country to participate in the Makkah Route Initiative, after Indonesia, Malaysia, Pakistan, and Bangladesh

JEDDAH: King Abdulaziz International Airport in Jeddah received its first Moroccan pilgrims through the Makkah Route Initiative.

They departed from the Makkah Route hall at Mohammed V International Airport in Casablanca and were greeted by Moroccan Consul General Ibrahim Ajouli, Col. Suleiman Mohammed Al-Yusuf, and representatives from the initiative at KAIA.

The Makkah Route Initiative was launched for the first time this year in Morocco, adding to the four countries already participating in the project: Indonesia, Malaysia, Pakistan, and Bangladesh.

A Moroccan pilgrim gets gets "processed" without hassle at the immigration desk of the King Abdulaziz International Airport in Jeddah. (SPA)

It aims to simplify procedures for pilgrims by issuing e-visas, completing passport procedures at the airport of the country of departure following the completion of health requirements, and dealing with luggage procedures, transport, and accommodation.

Upon arrival, pilgrims directly move to buses transporting them to their accommodation in Makkah and Madinah while authorities deliver their luggage to their lodgings.

Serving pilgrims is one of the Interior Ministry's programs contributing toward Vision 2030.

The initiative was first launched in 2019 in a few airports and expanded this year, saving pilgrims up to 12 hours upon arrival at Saudi airports.

Decoder

Makkah Route Initiative

Inaugurated by King Salman in 2019, the Makkah Route Initiative is a program that seeks to provide visitors to the holy sites in Saudi Arabia with the finest possible services to help them perform their Hajj rituals easily and comfortably. Five countries are currently participating in the initiative: Pakistan, Malaysia, Indonesia, Morocco, and Bangladesh.


Saudi Arabia’s Jeddah port receives last group of Sudanese Hajj pilgrims 

Saudi Arabia’s Jeddah port receives last group of Sudanese Hajj pilgrims 
Updated 27 June 2022

Saudi Arabia’s Jeddah port receives last group of Sudanese Hajj pilgrims 

Saudi Arabia’s Jeddah port receives last group of Sudanese Hajj pilgrims 
  • Onboard the ship “Amana", 1,183 pilgrims were received by port senior officials and were greeted with rose bouquets, gifts, and souvenirs

RIYADH: Saudi Arabia’s Red Sea Jeddah Islamic port received the last batch of Sudanese pilgrims traveling by sea, the Saudi Press Agency said early Monday.

Onboard the ship “Amana", 1,183 pilgrims were received by port senior officials and were greeted with rose bouquets, gifts, and souvenirs.

The port received the first group of Hajj pilgrims traveling by ship from Sudan on June 16.

(SPA)

The Red Sea port has started receiving Hajj pilgrims amid a slew of services that include advanced devices for inspecting and transporting pilgrims’ luggage to the arrival terminals and waiting halls.

Modern buses to transport pilgrims, part of which are allocated to transporting patients and the elderly, were also present at the port.

(SPA)

The pilgrims who arrived by sea at Jeddah port expressed their happiness with the warm reception they experienced and the smooth and easy completion of their arrival procedures.

They expressed their gratitude to the Saudi government for its interest and care for pilgrims coming from all parts of the world to fulfill the fifth pillar of Islam.


Saudi farmer, 24, engineers a blooming desert

Sofian Al-Bishri, CEO of Mojan Farms. (AN photos by Huda Bashatah)
Sofian Al-Bishri, CEO of Mojan Farms. (AN photos by Huda Bashatah)
Updated 27 June 2022

Saudi farmer, 24, engineers a blooming desert

Sofian Al-Bishri, CEO of Mojan Farms. (AN photos by Huda Bashatah)
  • Our secret is research and data, says Sofian Al-Bishri, CEO of Mojan Farms
  • Green-fingered engineer grows basil, Japanese cabbage, lettuce, cherry tomatoes

KHULAIS: The last thing one expects to find in the middle of dusty and dry Khulais, located on the western side of the Saudi Arabian desert, is a farm blooming with all sorts of herbs and vegetables.

Yet this is exactly what Sofian Al-Bishri, the 24-year-old CEO of Mojan Farms, has done. The qualified engineer has proven that combining technical know-how with a little ingenuity can go a long way to fulfil his dream of greening the environment, while also running a sustainable business.

Al-Bishri explained to Arab News that despite the lack of water in the area, he was able to construct a full ecosystem using sustainable farming methods such as bumble-bee pollination, hydroponic saltwater technology, and a fully automated monitoring system.

On a 15,000-square-meter strip of family land, Al-Bishri established Mojan Farms in 2020 with five greenhouses, each containing a different type of herb or vegetable.

Hydroponic technology allows for the cultivation of crops without soil, with roots growing in a liquid nutrient solution or inside moist inert materials like Rockwool and Vermiculite.

HIGHLIGHT

Despite the lack of water in the area, Sofian Al-Bishri was able to construct a full ecosystem using sustainable farming methods such as bumble- bee pollination, hydroponic saltwater technology, and a fully automated monitoring system.

The water of the liquid nutrient solution is a mixture of essential plant food, allowing faster crop growth than traditional planting methods.

The farm has various crops, including basil, Japanese cabbage, lettuce and cherry tomatoes. “Every house is a separate ecosystem. We do this to eliminate cross-contamination, so each house is separate and has its designated variety.”

Mojan Farms is environmentally friendly because the system captures and reuses water, rather than allowing it to drain away. “We use drip irrigation, it reduces the water usage by 40 percent, and we work with a company locally that produces biopolymers, which are formed into gels that we have under the ground right now.”

“When talking about wasted water, the problem is when you irrigate the crops, the water just gets drained down. It doesn’t get retained in the soil. So these polymers hold the water which transforms into a gel full of water, allowing enough time for the plant to absorb it, so we get to irrigate much less.”

There is also considerable automation in place, which allows for cooling and irrigation. “We need to believe in research and data, this is our game. I invested in some retrofitted tech from other industries to cut down on labor requirements and time.”

Instead of having an engineer constantly monitor water usage and the spreading of fertilizers, Mojan’s greenhouses are equipped with a sensor system.

“All of these smart devices that we have are automatically connected to the cloud, it all tunes into risk management, so we protect ourselves from any loss of crops.”

Al-Bishri said that he grows crops that are in demand by industry, and is constantly gathering data, sometimes over months, from restaurants, distributors and importers. “So we find those strains that are usually imported, and we find ways to grow them locally.”

Al-Bishri said his farms produce 300 to 400 kilograms of produce ever month. He chooses to grow some Italian strains such as Genovese basil which is different from local ones. In addition, he produces Lola Rossa and Lollo Bionda lettuces, both red Italian types, used mostly to garnish burgers.

He has now decided to go public with his operation. “This farm has been private, it’s just for my father and me, we just come here in winter ... we decided we had enough entertainment here ... and it’s time to share (this project).”

He also plans to plant over 3,000 mango trees as a long-term investment. “Within two years, we’re hoping that it will provide enough shade for us to create artificial lakes and open that for picnics and for the public and families, and to make it an actual park.”

“And the reason we’ve decided to do this now, as opposed to before, is that we’re actually now working with a local startup to provide tech for that strip of land that reduces water by 80 percent, which means we can do it at a more sustainable rate. That’s both good for me and good for the environment.”


Saudi Arabia investment gives yoga a new twist

The Saudi Yoga Committee aims to increase the number of yoga centers and studios in all cities of the Kingdom. (Supplied)
The Saudi Yoga Committee aims to increase the number of yoga centers and studios in all cities of the Kingdom. (Supplied)
Updated 26 June 2022

Saudi Arabia investment gives yoga a new twist

The Saudi Yoga Committee aims to increase the number of yoga centers and studios in all cities of the Kingdom. (Supplied)
  • Training academies, modern studios to promote sport in Saudi Arabia

JEDDAH: Yoga — an ancient art, science and sport combined — is getting a modern twist as Saudi Arabia begins planning specialist academies and training institutes to cater for the growing community of devotees in the Kingdom.

As part of the 8th International Yoga Day, the Saudi Yoga Committee, in cooperation with the Ministry of Sport, launched its own page on the Nafes platform to encourage investment in yoga by opening halls, academies and institutes to train instructors, and to speed up the issuing of licenses for studios and centers.

“Due to the strong demand for yoga in the Kingdom, the committee aims to increase the number of yoga centers and studios in all cities so that it is easier to access and practice yoga,” said Nouf Al-Marwaai, president of the Saudi Yoga Committee.

HIGHLIGHT

As part of the 8th International Yoga Day, the Saudi Yoga Committee, in cooperation with the Ministry of Sport, launched its own page on the Nafes platform to encourage investment in yoga by opening halls, academies and institutes to train instructors, and to speed up the issuing of licenses for studios and centers.

Al-Marwaai said that these services and centers are concentrated in the main cities, but growing demand has recently been noticed in southern regions in Asir and Abha, in the north in Tabuk and Hail, and in the west in Makkah and Madinah, Yanbu and Rabigh, as well as in smaller cities such as Al-Aflaj and on the outskirts of the Riyadh region.

“They all have a community of yoga instructors and practitioners,” she said.

Nouf Al-Marwaai, president of the Saudi Yoga Committee.

Al-Marwaai said that the committee has launched other initiatives to promote yoga sports in Saudi Arabia.

“In addition to registering yogaasana players in the Saudi Yoga Committee, and issuing licenses to yoga trainers and teachers in cooperation with the Ministry of Sport on the Nafes platform, we are also inviting all yoga practitioners to participate in the first professional yogasana competition in the Kingdom,” she said.

“The aim of the competition is to create a platform for yoga professionals in the Kingdom, and expand the concept of yoga tournaments and competitions, as the Saudi Yoga Committee cooperates with International bodies such as the Asian Yogasana Sports Federation and the World Yogasana Sports Federation to form local, regional and international championships.”

The competition will be a traditional yogasana competition, consisting of three compulsory poses. The first three winners will be honored with financial prizes and will be added to the Saudi Yoga Committee as professional players.

Entrants simply post a 10-second video while holding the pose on Instagram or Twitter, mentioning the Saudi Yoga Committee account and the following hashtags #Saudi_Yoga_Competition.

Al-Marwaai said that the competition will encourage the practice of different types of yoga.

The competition began on June 21 and results will be announced on July 3.

“The Saudi Yoga Committee expects a great response to these initiatives due to a large number of yoga lovers, practitioners and trainers in the Kingdom,” she said.

Recently, Al-Marwaai was a guest of the Embassy of India in Riyadh, while Saudi Yoga Committee CEO Ahmed Al-Saadi attended a ceremony at the Indian Consulate in Jeddah.


Bahraini king meets Saudi FM

Bahraini king meets Saudi FM in Manama. (Supplied)
Bahraini king meets Saudi FM in Manama. (Supplied)
Updated 26 June 2022

Bahraini king meets Saudi FM

Bahraini king meets Saudi FM in Manama. (Supplied)
  • King Hamad conveyed his greetings and appreciation to King Salman and the crown prince, wishing further progress and prosperity to Saudi Arabia and its people

MANAMA: Bahrain’s King Hamad received Saudi Foreign Minister Prince Faisal bin Salman at Al-Sakhir Palace in Manama on Sunday.
Prince Faisal conveyed the greetings of King Salman and Crown Prince Mohammed bin Salman to Bahrain’s king and its brotherly people, wishing them continuous progress and prosperity.
King Hamad conveyed his greetings and appreciation to King Salman and the crown prince, wishing further progress and prosperity to Saudi Arabia and its people.
They discussed bilateral relations, issues of relevance to the Arab and Muslim worlds, and regional developments. The meeting was attended by Prince Sultan bin Ahmed, Saudi ambassador to Bahrain.