Female business owner kitting out camels at King Abdulaziz Camel Festival

Female business owner kitting out camels at King Abdulaziz Camel Festival
Each colorful, embroidered cape is customized and meticulously stitched as per the precise measurement of the camel to ensure a perfect fit. (Supplied)
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Updated 14 January 2022

Female business owner kitting out camels at King Abdulaziz Camel Festival

Female business owner kitting out camels at King Abdulaziz Camel Festival
  • Noura’s company Safayef specializes in customized camel capes, covers, necklaces and other accessories

RIYADH: Female camel owners last week had the chance, for the first time ever, to showcase their animals in a camel beauty contest at the annual King Abdulaziz Camel Festival in Saudi Arabia. But they were not the only women to play a prominent role at the event; others contributed by providing the impressive accessories that helped the camels catch the eyes of the judges.

Noura Al-Ghannam, for example, is the owner of Safayef, a company that specializes in making customized camel capes, covers, necklaces and other accessories.

“I started my business two years ago, in 2019, but a year before that we studied the local market and the problems in traditional products and how they are limited,” she told Arab News.

She came to the conclusion that traditional capes for camels were very plain and simple and lacked style, so she decided to brighten them up with the addition of colorful embroidery and by offering a variety of fabrics. The name of the business, Safayef, refers to the decoration made from woolen threads that appears on the camel accessories.

“I realized that we need different fabrics for camel capes that are suitable for winter and summer, and some are only suitable for formal occasions,” Al-Ghannam said. “We also work on necklaces and medals.” 




Each colorful, embroidered cape is customized and meticulously stitched as per the precise measurement of the camel to ensure a perfect fit. (Supplied)

Sewing has been one of her passions since a very young age, she added.

“I loved embroidering and adding accessories on fabrics, and while most designers tend to design traditional clothes, I wanted to differ from them and decorate camels, as I have an interest in them,” she said.

One of the challenges she faced in setting up her business was the bespoke nature of the accessories she provides, which require precise measurements to ensure they perfectly fit the camel they are made for.

“One of the reasons why we don’t have a retail store is because these clothes are specially tailored and customized for one camel at a time,” Al-Ghannam said. “When we get an order we have to take the measurements of the camel so it can fit the clothes perfectly. 




Each colorful, embroidered cape is customized and meticulously stitched as per the precise measurement of the camel to ensure a perfect fit. (Supplied)

“One of the biggest challenges that we had was taking the measurements for a camel. However, after a year of working with camels, we overcame the problem and now it has become easier to do so.”

Al-Ghannam said that she wants to expand her business to all Gulf countries and aspires to it becoming the leading specialist brand for camel accessories.

Her clients include camel owners and the organizers of camel festivals, and she revealed that she also receives many requests for horse accessories.

“I know many horse owners want accessories for their horses,” she said. “However, Safayef is a business specializing in camel accessories only — and in any business, it is very important to focus on what you do best.”

Al-Ghannam said that when she started her business she contacted the Kingdom’s Camel Club and explained her business plans. They welcomed her with open arms, she added, and this year she participated in the King Abdulaziz Camel Festival for the first time by providing flags, necklaces, scarves and embroidered covers.

Safayef has also supplied camel capes and team uniforms to the Eid Caravans initiative, organized by the Ahyaha Humanitarian Foundation in cooperation with the Saudi Camel Club, Diriyah Gate Development Authority, and the Imam Mohammad bin Saud Charity Society. The initiative involved a convoy of 14 camels loaded with gifts that were distributed to more than 400 homes. In addition, Safayef has participated in other special events, including for Saudi National Day and Eid.


Saudi tourism gets chance to bloom in UN challenge

Saudi tourism gets chance to bloom in UN challenge
Updated 32 sec ago

Saudi tourism gets chance to bloom in UN challenge

Saudi tourism gets chance to bloom in UN challenge
  • Natalia Bayona of the UN World Tourism Organization said that Saudi Arabia is a “priority because of how the country is committed to creating tourism as a public policy and as an economic sector” 
  • Bayona added that goals in the country’s Vision 2030 for “youth empowerment, women’s empowerment, sustainability, and tourism” are central to the UNWTO’s mission

RIYADH: Saudi Arabia’s blossoming tourism industry is being offered the chance to grow even faster through a UN challenge that helps nurture the best businesses.

Natalia Bayona of the UN World Tourism Organization has said she wants Saudi entrepreneurs to enter her agency’s Awake Tourism Challenge, whose previous winners have gained international experience and expert advice, and raised $350 million of investment over the four years it has run.

Bayona, the agency’s director of innovation, education and investments, told Arab News that Saudi Arabia is a “priority because of how the country is committed to creating tourism as a public policy and as an economic sector.” 

She added that goals in the country’s Vision 2030 for “youth empowerment, women’s empowerment, sustainability, and tourism” are central to the UNWTO’s mission.

“We’d like to give visibility and promote Saudi Arabia as a country making a strong effort in the tourism sector,” she said.

The challenge is a perfect opportunity to identify Saudi-based entrepreneurs trying to solve challenges they face in the sector, Bayona added.

Entrants are judged in one or more categories, including local community involvement, environmental work, good use of technology, employee development and the empowerment of women in business.

Bayona said the UNWTO is pushing for enterprises to employ locally to help develop rural economies.

“Eighty percent of people living in extreme poverty live in rural areas. Tourism can be part of the way rural areas can be developed,” she said.

Bayona added that women’s empowerment is important “because they have the lowest salaries, the lowest-status jobs. Nonetheless, tourism is the sector that hires the most women worldwide.”

She said the basing of her agency’s regional office in Saudi Arabia shows how seriously it takes the country’s efforts to expand tourism.

The UNWTO’s partners include tourism bodies from more than 160 countries, 100 universities, more than 400 investors and around 500 corporations.

The Awake Tourism Challenge has helped winners raise more than $350 million and helped create more than 100 pilot projects. The deadline to enter this year’s initiative is Oct. 15.


Saudi authorities seize 765,000 amphetamine tablets hidden in watermelons

Saudi authorities seize 765,000 amphetamine tablets hidden in watermelons
Updated 41 min 7 sec ago

Saudi authorities seize 765,000 amphetamine tablets hidden in watermelons

Saudi authorities seize 765,000 amphetamine tablets hidden in watermelons

RIYADH: Saudi authorities have seized 765,000 amphetamine tablets hidden in a watermelon shipment in Riyadh.
Five people – two citizens and three Syrians – were arrested in the security operation and have been referred to relevant authorities for further action, the Saudi Press Agency (SPA) reported.
Saudi Arabia has intensified its crackdown on drug smuggling networks.
Recently, authorities carried out a major security operation to thwart the smuggling of about 47 million amphetamine tablets, with a street value of up to $1 billion, in what was described as the Kingdom’s biggest drug bust ever.


Saudi Crown Prince receives written message from Sweden’s prime minister

Saudi Crown Prince receives written message from Sweden’s prime minister
Updated 28 September 2022

Saudi Crown Prince receives written message from Sweden’s prime minister

Saudi Crown Prince receives written message from Sweden’s prime minister
  • Walid bin Abdulkarim Al-Khuraiji, Vice Minister of Foreign Affairs, received the message from the Ambassador of Sweden to Saudi Arabia

RIYADH: Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister of Saudi Arabia, received a written message on Wednesday from Magdalena Andersson, Sweden’s Prime Minister.
In the letter, Andersson expressed her appreciation for the Crown Prince’s role in ‘mediating the exchange of prisoners in the Russian-Ukrainian crisis’, according to Saudi Arabia’s state news agency SPA.
She added that Prince Mohammed bin Salman’s efforts reflected ‘keenness to support all international efforts aimed at resolving the crisis politically and mitigating its impacts’.
Walid bin Abdulkarim Al-Khuraiji, Vice Minister of Foreign Affairs, received the message from the Ambassador of Sweden to Saudi Arabia, Petra Menander, who delivered it at the Ministry's headquarters.
The pair reviewed bilateral ties between the two nations during their meeting, and exchanged viewpoints regarding issues of common interest.


Saudi police bust four-member gang dealing in counterfeit money

Saudi police bust four-member gang dealing in counterfeit money
Updated 28 September 2022

Saudi police bust four-member gang dealing in counterfeit money

Saudi police bust four-member gang dealing in counterfeit money

RIYADH: Saudi police arrested four citizens for counterfeiting banknotes in Riyadh, Saudi Press Agency reported.
The suspects used houses located east of Riyadh as their headquarters to make fake money.

At the site, police found tools for counterfeiting money, counterfeit money and a stolen vehicle.
All items were sized and the vehicle was recovered.


Saudi Arabia’s Crown Prince meets with Kingdom’s Minister of Defense

Saudi Arabia’s Crown Prince meets with Kingdom’s Minister of Defense
Updated 28 September 2022

Saudi Arabia’s Crown Prince meets with Kingdom’s Minister of Defense

Saudi Arabia’s Crown Prince meets with Kingdom’s Minister of Defense
  • Prince Mohammed bin Salman expressed his gratitude and appreciate for ministry of defense’s efforts
  • The event was attended by commanders from the ministry of defense and the armed forces

JEDDAH: Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister of Saudi Arabia, met with the Kingdom’s Minister of Defense and commanders, Prince Khalid bin Salman bin Abdulaziz.
Prince Mohammed bin Salman expressed his gratitude and appreciate for ministry of defense’s efforts and the progress achieved in the development program.
The Crown Prince also commended the increase in internal self-sufficiency of military industries, which saw a 13-percent rise from two percent to 15 percent, hoping it reaches 50 percent under the supervision of the minister of defense and the military personnel.
Prince Khalid highlighted the ministry of defense’s achievements throughout the various development programs in addition to the achievements they wish to fulfill in the future.
The event was attended by commanders from the ministry of defense and the armed forces.