JEDDAH: A young Saudi fashion enthusiast is trying to make people aware of vintage fashion and the footprint that fast fashion has on the world.
Alia Kurdi is a 27-year-old fashion enthusiast who collects, designs, and sells vintage clothes in Saudi Arabia. She has always felt that, growing up, the only way she could express herself was through her clothes,
“There weren’t many venues for self-expression, and because I am a bit of a radical person, I began showing my personality through my clothes, and that is when I began building this connection to different pieces.”
The appreciation of vintage clothes ran within the Kurdi family. She told Arab News that her grandfather collected Versace shirts that were often loud and bright, “He didn’t dress like the typical Arab man. I still wear some of his shirts today, and people compliment them and are often shocked to find out that they belong to my grandfather.”
I feel like I already have a connection with a piece; I feel called to a store, and immediately from a distance, I know the thing I am going to buy as if these pieces speak to me. Usually, they are extremely special, whether the texture or the pattern.
People in Saudi Arabia have always recycled their used items through charity.
However, the situation has changed as conversations around resale and pre-owned pieces have evolved.
Kurdi said that she began shopping mindfully ever since she learned the footprint that fast fashion had on the globe; that is when she started venturing into vintage and second-hand shops. The collector said that once she had started, she never looked back, and 2022 marks her fast-fashion-free seventh year.
Kurdi advised people thinking of going into fast fashion to start with baby steps and set realistic goals, “One of the most negative things is buying for occasions because people think they cannot repeat. Re-accessorize everything, borrow from your friends and lend them stuff. That will be the perfect way to not buy for occasions.”
The collector said that she loves exploring different streets and shops to find her clothes; she described the process of selecting what to buy as “intuitive.”
“I feel like I already have a connection with a piece; I feel called to a store, and immediately from a distance, I know the thing I am going to buy as if these pieces speak to me. Usually, they are extremely special, whether the texture or the pattern,” she said.
Kurdi also said that the pieces she selects turn out to be beautiful, and she has developed this compass to find hidden treasures.
She describes her style as an “Emo Unicorn,” someone who likes a lot of black but with loud colors, as well. Her emotions are reflected in the outfit she is wearing.
“I did get a lot of negative comments as I was growing up, and I was very triggered by it. However, now not only have I changed my approach, but people are celebrating it a lot more; they say things like it’s amazing that I have stayed true to myself,” she said.
“Still, a lot of people have said that I was much prettier a few years ago, and I recognize that at that time I was much more insecure.”
She said her favorite piece of clothing is a ‘Google Chrome’ jacket that she bought in Berlin: “It’s black with a lot of bright colors. I broke my spending limit rule for this one jacket because I actually had to have it. So many people have complimented me. I made a friend through it as well. I am so glad that it found me.”
She gave that name to the jacket because the colors looked like Google’s logo. If she were to sum up her style and personality in an item of clothing, this would be it: “It is rough in some spots and soft in some, it is all black but also colorful. Kind of like what I feel all the time.”
The collector has started her own brand where she connects people with pieces with stories, “Diskofrenzy was born because often I will find pieces that were very special but not my size, but I had to collect them and keep them with me. My goal for my brand is to make Diskofrenzy the ultimate go-to for vintage and up-cycled fashion.”
The name connects two very personal things for Kurdi: Disco, which is vintage but is now making a comeback, and she said that she feels a frenzy only when she is dancing or shopping. This is why she decided that the perfect name for her brand would be Diskofrenzy.
She said that people often come up to her and say that only she can pull off a certain style. However, in her opinion that is not true, “Anyone can pull off whatever they want. Just be quirky and weird and a little bit rebellious. Express yourself through what you wear.”