DUBAI: Meta is bringing back its annual hashtag Month of Good campaign for this year’s Ramadan.
The initiative includes new experiences and features across its different platforms celebrating the spirit of the holy month.
As part of the campaign, the company is launching #MealsforReels in partnership with the Mohammed bin Rashid Al-Maktoum Global Initiatives foundation, the UN World Food Program, and the UN High Commissioner for Refugees agency.
The initiative invites content creators from around the world to raise awareness and funds to distribute more than 1 billion meals throughout 50 countries.
Meta is also bringing back “Ramadan Talks,” featuring top global creators in a series of discussions held on Facebook and Instagram. Hosts and guests include chef Shaheen and influencers such as Maha Jaafar, Jessica Kahawaty, and Asad Memon to chat on topics including digital strategy, food content creation, and the environment.
One of the tenets of Ramadan is charity and Meta will work with creators and public figures to support three non-profits in Lebanon, Egypt, and Morocco.
It has also partnered with food and travel blog NoGarlicNoOnions, as well as several Lebanese communities to host a cooking activity in every major city in Lebanon, preparing famous dishes such as rice and meat that can feed up to 4,000 families. These communities include SAIDA, Tripoli Charity House, Safe Side, and Teta w Jeddo.
In addition, Meta will be rolling out Ramadan-themed filters for Facebook and Instagram, created by Amr Maskoun in collaboration with Spark AR creators, MadebyHumans, and Filterqu.
The filters will be hosted on Meta’s Spark AR creators’ Instagram account, and together with Amr Maskoun will amplify the filter through Ramadan-related content throughout the month.