DUBAI: Luxury jewelry house Tiffany & Co. teamed up with British-Moroccan model Nora Attal for its striking Elsa Peretti Bean Designs collection lensed by fashion photographer Sharif Hamza. In charge of creative direction was Ruba Abu-Nimah.
In the campaign video and photos, Attal is seen wearing dramatic statement pieces from the luxury jewelry brand’s latest offering designed by the late Italian jewelry designer whose creations for Tiffany & Co. are showcased in the collections of several art institutions, including the 20th century collection of the British Museum.
Attal dons hand-carved green jade and 18k gold necklaces and bean-shaped pendants adorned with silk cords, nets and tassels handwoven by artisans in Japan.
Peretti, who died in 2021, created her famous Bean design for Tiffany & Co. in 1974 during her first few years with the house. The jeweler saw the bean, a seed, as a symbol of life’s origins. Over the years, the bean motif has been reimagined at Tiffany & Co., from pendants and clutches to earrings, bracelets and other accessories.
Speaking about the collection, Alexandre Arnault, executive vice president of product and communications at Tiffany & Co., said “Elsa Peretti’s legacy in the world of design and fashion cannot be overstated. The reintroduction of Peretti’s ‘Bean’ designs allows us to honor her creative influence using the same materials and forms that you see throughout her design vocabulary to expand on one of her most celebrated collections.”
Meanwhile, the campaigns just keep on rolling in for the London-born beauty.
Attal has had a busy 2022 so far, adding a number of advertorials to her ever-growing portfolio.
The 22-year-old fashion star recently fronted US fashion label Ralph Lauren’s adverts for Eid Al-Fitr alongside her family.
In the campaign video, the model appeared with her fiancé, cinematographer Victor Bastidas, her parents Charlie and Bouchra Attal, and her two siblings.
She also starred in the campaign for H&M’s spring 2022 collection.
More recently, the model walked for Chanel’s grand prix-inspired cruise 2023 collection in front of a star-studded front row in Monaco earlier this month.
She appeared on the catwalk wearing a flowing monochrome dress printed with checkered racing flags and matched with a black, waist-cinching belt and a crossbody bag.