DUBAI: Streaming platform StarzPlay has partnered with Virgin Mobile to offer the telecoms company’s subscribers in Kuwait free access to its library of movies and TV shows.
Virgin Mobile users who sign up for selected monthly, six-monthly or annual plans will receive a free StarzPlay subscription. The cost of eligible mobile plans range from 7 Kuwaiti dinars ($23) to 19 dinars a month.
StarzPlay is one of Virgin Mobile’s first partners in Kuwait to offer free subscriptions bundled with mobile plans as a value-added benefit for customers.
“Bolstering our telcos (telecommunications companies) portfolio has been a strong focus for us from the start,” said Raghida Abou Fadel, StarzPlay’s senior vice-president of business development and sales. “Virgin Mobile has been a strong partner for us across the region.”
Last year, for example, StarzPlay partnered with Virgin Mobile in Saudi Arabia to offer free subscriptions to customers with selected plans.
“We want to make content easily accessible for our subscribers in the MENA (Middle East and North Africa) region, and partnering with local telco players offers us a great opportunity to reach and connect with newer audiences,” said Abou Fadel.
Benoit Janin, the CEO of Virgin Mobile, said: “Our continued partnership with StarzPlay highlights our commitment to providing excellence and additional benefits to our customers and we are excited to extend this partnership in Kuwait.”
StarzPlay is home to original shows such as “Baghdad Central,” “Power,” and “Vikings,” among others. It also offers Western classics such as “The Big Bang Theory” and “The Office,” as well as Arabic and anime content.
It ranks among the region’s top three subscription video-on-demand services, according to the company, and is available in 19 countries across the Middle East, North Africa and Pakistan.