RIYADH: Industry leaders discussed the evolving role of pharmacies in skincare during a session at Hia Hub, Saudi Arabia’s fashion, beauty and lifestyle conference, held in Riyadh’s JAX District from Oct. 30 to Nov. 3.
The session, titled “Re-Defining the Pharmacy Channels in Skincare,” brought together prominent figures, including Charlotte Devaux, general manager of wellness and masstige, Pierre Juhen, group president of Patyka, Mahmoud Mamdouh, CEO of Whites Pharmacy, and Cynthia Kattar, editorial director of Hia Magazine.
Mamdouh emphasized the pivotal role of trust in pharmacy skincare. He said: “When discussing pharmacies and skincare, the main concept is trust.”
Over the past 15 years, pharmacies have cultivated strong relationships with customers, who often turn to pharmacists for personalized skincare consultations, he said.
Devaux added to the discussion by highlighting social media’s impact on consumer behavior.
She said that while platforms such as TikTok and Instagram offered abundant information, consumers still preferred advice from trusted pharmacists. “Wellness has become a priority for consumers, driving the growth of skincare,” she said. “This reliance on pharmacies as credible sources of information and products is crucial in a marketplace filled with conflicting messages.”
Juhen elaborated on the expansive reach of pharmacies. In Saudi Arabia, there are about 6,000 pharmacy locations, compared to 20,000 in France, he said.
He said that this dynamic retail channel had shown resilience, even during challenges such as the COVID-19 pandemic, where the pharmacy segment in France experienced growth of 4 percent.
Juhen highlighted the universal appeal of pharmacies and said: “Everyone visits pharmacies, regardless of age or socioeconomic status,” making them essential points of contact in the community.
The session concluded with a consensus among the speakers on the importance of pharmacies in the skincare sector. As trusted providers of personalized advice and quality products, pharmacies were well-positioned to lead the growth of skincare, they said.