RIYADH: Diriyah Company has announced a landmark partnership agreement with Majid Al-Futtaim Holding, a leading communities, retail, and leisure company across the Middle East, Africa, and Central Asia.
The partnership will introduce a VOX Cinemas multiplex and a collection of seven premier brands to Diriyah Square.
The agreement, which marks Majid Al-Futtaim Holding as the first major lifestyle and entertainment partner at Diriyah Square, introduces a dynamic mix of fashion, home furnishings, and beauty brands to the heart of the destination.
It will also see the launch of the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido.
The signing ceremony was attended by Jerry Inzerillo, group CEO of Diriyah Company, and Ahmed Galal Ismail, CEO of Majid Al-Futtaim Holding.
Inzerillo said: “We are enormously proud to partner with Majid Al-Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in our vision.
“Diriyah Square will be a place of discovery and delight, and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike.”
