Handling your Timeline made easy

Twitter’s timeline order can be turned off. Users interested in having a few recommended messages pulled out of their stream will be able to head into their Settings menu and choose an option that says, Show me the best Tweets first. If you decide it’s not showing you what you want, you can turn it off.
According to The Washington Post, the timeline is an option only in Twitter’s iOS and Android apps and on the Web, meaning clients such as TweetDeck are not affected.
So how does Twitter determine what’s an important message and what isn’t? According to a company help page, Twitter chooses which messages should be reordered by looking at elements such as the accounts you interact with mos and “tweets you engage with.
Messages will still be recent and other messages will still appear under the pinned tweets in reverse chronological order.
Even if you do have the feature turned on, reloading your stream will restore its normal reverse-chronological order. At any point, just pull-to-refresh to see all new Tweets at the top in the live, up-to-the-second experience you already know and love.
The feature has prompted people who’ve tested it to retweet and tweet more, creating more live commentary and conversations, which is great for everyone.
Twitter has been feeling pressure from investors and advertisers who’d like to see the network be friendlier to new users who may find its fast-flowing streams overwhelming. Being able to get some grasp on what is or is not important could help make the site more accessible.
The company is also highlighting the new timeline’s value to advertisers. In its advertising blog, the company emphasised that brands can use the “important message” feature to more effectively reach their account’s followers.