Saudis are the top users of social networking sites worldwide, with subscriptions consistently increasing, according to experts.

For many Saudis, Facebook, Twitter, Instagram and Snapchat have revolutionized their social lives. The impact, however, has not always been beneficial, as these sites have contributed to lower privacy and greater exposure. Between “selfies” and tweets, society has become more open, and users are freely able to view such posts.

Until recently, the majority of young Saudis were very conscious of posting pictures of themselves online, but now, more and more Saudis are growing comfortable with the trend and ensuring they are always prepared for a photo opportunity.

Taking the perfect selfie requires significant preparation. Barbers and beauty salons have benefited greatly from the trend due to the increase in visitors wishing to get their hair styled, skin cleaned, and even their nails manicured.

Experts say many women have turned to cosmetic surgery as evidenced by the increase in the demand for Botox injections, skin peeling, bleaching and laser surgeries. The cost for such procedures varies from SR500 to SR1,500 per session.

Cosmetic surgery for hands and feet is increasingly common, says beauty consultant Oroba Al-Nasser, as many women post pictures of their hands and feet since they are unable or unwilling to show their faces due to social norms.

“Saudi Arabia has become, according to 2010 statistics, the leader in the Arab world regarding the percentage of fat reduction surgeries,” says Al-Nasser, noting that social networking has encouraged this growing desire among users to look good.

Fouad Al-Mishkhas, a social affairs specialist, said images of women on social networking sites typically portray hands, feet, and clothing brands, while young males post pictures of their private lives, including their clothing and muscles.

“We are in an age where such networking not only affects the individual, but society as a whole. We do not have available studies on the repercussions of this phenomenon,” he added, noting that the impact may be substantially negative.