RIYADH: V-LINE EUROPE GmbH, a German medium-size company active throughout the world as a specialist for the procurement of maintenance, repair and

preventive-maintenance-specific components for all types of industrial installations, is playing a very active role in MRO supply in the Kingdom for more than 35 years and has been able to gain

great appreciation and unparalleled insight into the Saudi market.

“V-LINE has very well succeeded in the course of time to develop and foster an unequaled understanding of the Kingdom’s socio-economic needs,” Detlef Daues, CEO of the company, told Arab News.

“The company is now moving toward new horizons with the aim to reaffirm and further expand its strategic partnership with the Kingdom,” he underlined.

“As V-LINE has been actively involved in the Kingdom for more than three decades, throughout this length of time, our commitment to understand the nuances and characteristics that define

Saudi society and its unique business atmosphere has proven to be one of prosperous mutual benefit,” he added.

Through this dedication, V-LINE has been able to gain a great

appreciation and unparalleled insight into the Saudi market, which has enabled the company to develop and tailor its business activities to suit the many facets of the Kingdom. V-LINE executives’ desire to establish a local presence in the Kingdom led them to establish V-LINE Saudi Arabia Ltd. in 2008.

“The establishment of this 100 percent subsidiary meant for

us the crowning achievement of a business relationship, which has

lasted nearly 30; the early 15 years as a traditional trading company

and with the development of the Internet we were able to move

while keeping the focus on MRO supply to a procurement service

provider with a portfolio of

value propositions tailored to customer demand,” Daues emphasized.

“Our motivations for doing so were simple,” he explained.

“In establishing a local presence in the Kingdom, we were able to have a greater number of

Saudis involved in our business so that they may aid in broadening our understanding of our Saudi customers’ needs,” Daues said and assured that chief among the desires was to provide Saudi students and young adults the opportunities to acquire new skills and expand their knowledge in all aspects of Saudi economic and business dynamics.

True to this vision, V-LINE’s incomparable dedication toward the Kingdom propelled the

company to partner with Deutsche Management Akademie

Niedersachsen (DMAN), which affords Saudi engineers of all backgrounds to participate in educational programs and academic workshops in Germany to broaden their knowledge and refine their expertise, as well as provide them with broad work experiences in both engineering and

business.

“Our goal is, above all, to play an active role as a strategic partner

in Saudi Arabia that offers a vast portfolio of services, contacts and

solutions to assist in the development and planning of efficient major industrial projects,” Daues added.

Speaking to Arab News, Shahzad Haider, general manager of V-LINE Saudi Arabia Ltd., echoed the sentiment that this Saudi-German relationship is a crowning achievement.

“Our contribution to the education of many Saudi engineers is

one of our finest achievements of which we are most proud. We know, however, that this is only our first step and in doing so

we have gained invaluable perspective into the young, ambitious and hard working Saudi work force and we are proud to have 10 Saudi nationals on our V-LINE work force in Saudi Arabia,” Haider noted.

Moreover, V-LINE desires strongly to identify, train and procure the

brightest Saudi talents to

join its team across the world, he said.

The company has even adapted its business models to make the hiring of Saudi women a possibility by providing tailored seminars and on-the-job training by highly-skilled Arab-German women.

“As such, V-LINE’s office in Jubail represents a vision that company executives’ hope will

permeate and positively affect the entire Kingdom through the

fostering of a beneficial Saudi-German economic relationship while also empowering Saudi

workforce,” he said.

“With this talented work force behind them, V-LINE has been constantly evolving to adapt its services to meet the ever-changing needs and expectations of Saudi customers,” he asserted.

“At V-LINE, we firmly believe that our history, reputation, business methods, and relationship with the Kingdom will enable our two countries to build a brighter future together,” he said.

In addition to the core MRO services that V-LINE has been providing for more than 35 years, the company is now moving into a greater echelon of unequaled indispensability by providing enhanced services to all its

customers, chief among which is their state-of-the-art analysis of the discrepancies and discontinuity between the construction and operation phases of major projects and how to efficiently diminish or altogether eliminate them through various operational strategies.

Furthermore, by joining forces with MRO Connection, US (MROC), V-LINE has also developed strategies to reduce total procurement costs of MRO supply through the use of specialized tools such as XiO inventory optimization to bring greater savings of both time and money to Saudi customers.