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Jim Farley

Special Ford CEO Jim Farley spoke to Arab News about the brand’s future in Saudi Arabia. (AN photo) video

The ‘Porsche of off-road’: Ford CEO Jim Farley unveils vision for global lineup forged in Saudi sands

  • Farley spoke to Arab News about creating a direct engagement between Ford and Dakar
  • He wants customers to feel like they are buying a piece of the world-famous rally with Ford vehicles
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