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Curiosity, honesty, trust: TikTok reveals key 2024 MENA marketing insights

Curiosity, honesty, trust: TikTok reveals key 2024 MENA marketing insights

  • Report offers key business insights for engaging new customers
  • Saudi users show interest in exploring new topics and ideas
By Arab News ·
Crunch time: Google Japan uses potato chips to promote Pixel 7

Crunch time: Google Japan uses potato chips to promote Pixel 7

By Arab News ·
Marketing services firm MEmob+ opens new offices in Riyadh, Doha

Marketing services firm MEmob+ opens new offices in Riyadh, Doha

By Arab News ·
Marketing firm Tihama shares slip as it cuts capital by 71%

Marketing firm Tihama shares slip as it cuts capital by 71%

By Arab News ·
WARC has released its annual review of global marketing index, a monthly indicator of the international state of the industry compiled by tracking and analyzing conditions among more than 1,000 marketers. (Supplied)

2021 strongest year globally for marketing budgets

By Arab News ·
Mobile Marketing Association’s virtual event discusses digital advertising trends

Mobile Marketing Association’s virtual event discusses digital advertising trends

By Zaira Lakhpatwala ·
Mehdi Moutaoukil, L’Oréal Middle East’s chief marketing officer (L) spoke to Arab News about digital marketing at the brand. (Supplied/Shutterstock)

L’Oréal Middle East moving toward digital and data-driven marketing

By Zaira Lakhpatwala ·
The vision behind the campaign is to showcase listeners. (Spotify)

Spotify Premium hires Dubai’s And Us in 2021 MENA ad drive

By Arab News ·
This year’s report focuses on the evolving role of marketers in light of the impact of the coronavirus disease pandemic, and the career paths young strategists can choose as they grow. (Supplied/WARC)

Key takeaways from WARC’s Future of Strategy 2021 report

By Arab News ·
Saudi Cup appoints local agency Fullstop

Saudi Cup appoints local agency Fullstop

By Zaira Lakhpatwala ·
L: Adil Khan, CEO of Brand New Galaxy MEA; R: Michał Glapiński, Chief Growth Officer, Brand New Galaxy. (Supplied)

BNG, MDC Partners form global alliance

By Zaira Lakhpatwala ·
Russian agency offers fake restaurant reviews ahead of World Cup

Russian agency offers fake restaurant reviews ahead of World Cup

By Reuters ·
Nestle pays $7.15 billion to license Starbucks products

Nestle pays $7.15 billion to license Starbucks products

By Reuters ·

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Faisal J. Abbas
Arab News at 50: A consistent voice in a constantly changing region
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Arab News at 50 — a legacy of vision, growth, and global dialogue
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Abdulwahab Al-Faiz
Arab News at 50 — a story of excellence and connections
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Dr. Azeem Ibrahim
The Rohingya crisis and Bangladesh’s breaking point
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Peter Harrison
World leaders sadly ignored Pope Francis’ pleas
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Lebanon’s annual inflation slows to 14.2% in March, down from over 70%

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