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soft power

Gaza conflict sends ripples through MENA soft power landscape

Gaza conflict sends ripples through MENA soft power landscape

  • Saudi Arabia rose to 18th place in this year’s Brand Finance ranking, while Israel’s perception declined, possibly due to the ongoing conflict
  • This year’s survey encompassed all UN member states, assessing nations’ presence, reputation, and global impact
By GABRIELE MALVISI ·
Saudi Arabia, UAE rising as global champions of ‘soft power’

Saudi Arabia, UAE rising as global champions of ‘soft power’

By GABRIELE MALVISI ·
Special UAE and Saudi Arabia lead Arab nations in 2022 Global Soft Power Index

UAE and Saudi Arabia lead Arab nations in 2022 Global Soft Power Index

By Leen Fouad ·

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