Poems increased her appetite for creating unique decor designs, and despite the fact that Reem Al-Ruwaisan did not specialize in that area, she proved within six years that talent is important for success and it could lead its owner to new spaces no one has ever explored before.

Al-Ruwaisan, who was fond of painting and designing, found in the world of poems what inspires her, so she created from words a spirit embodied in designs and accessories characterized by luxury and simplicity at the same time.

She says, “I loved painting as a child, and something was pushing me eagerly towards colors, and then painting automatically shifted to poems. I found myself embodying the spirit of the words in decorative paintings. And when I found my feet in the field, I never looked back. Imagination for me is the beginning of the road to weave a tale and design a piece.”

Al-Ruwaisan defines herself as a first-class amateur in the field of decor. “My beginning was six years ago. I entered into the world of decor by participating in an art gallery, where I discovered my talent through the reaction of the attendees. My corner was the bestseller and was recognized as the ‘most beautiful corner’ in the exhibition; it consisted of paintings, lighting fixtures (abajurs) and handcrafts in a Victorian, French style.”

“My project in decor ‘Cluster for Decoration’ helped me to get started. I used to draw a bunch of grapes in my childhood so I used the artistic shape of a cluster for my project,” she said.

Al-Ruwaisan said Saudi girls are creative in the field of interior design, noting that Instagram is a great way to contact them.

Her designs have gained popularity outside the Kingdom as well.

“A designer must remain in a state of constant passion for searching and feeling the aesthetic form, and she should strive hard to hone her talent with knowledge,” she said.

As for her future plans, Al-Ruwaisan said: “I wish to have a full-fledged furniture factory with a female team specialized in decor, a women’s sense of interiors is the best and a female touch makes decor beautiful and luxurious.”

She adds that her experience is based on the concept of giving. “I design and I seek assistance from technicians and I have a dedicated team at my workshop that helps me to design innovative ideas fit for palaces, villas, restaurants and cafes.”

Al-Ruwaisan said there is a great demand in the décor market for Saudi designers who are characterized by “high professionalism and skills.”

She believes the exceptional rule in art is luxury and simplicity, in other words, a contemporary classic style.

The talented designer said most of her designers give her absolute freedom in the design and conception of a place.

“A Lebanese designer once visited me and commented on my designs saying, ‘When art becomes a taste.’ And that became our motto. Our designs are not just for wealthy people, many middle class people also like and purchase them. The lowest price of my designs is SR90; the price of the paintings can exceed SR25,000 while my sofas are priced at over SR80,000. So my designs are present in palaces just like they are present in small apartments. Taste is art, not a cost,” she said.

She said the most challenging stage in the design process is drawing the design on paper. “It’s hard to design decor on paper, perhaps because I did not study design, and I have to feel the energy of the place, even if it is an empty land. Then comes the easiest stage, the delivery and installation of the work, to make my imagination come true, and feel the customer’s satisfaction and happiness,” Al-Ruwaisan said.

Being a woman in the field of decor can be difficult. “It is because there are some physical challenges as well as those who question the ability of Saudi women to innovate and impress,” Al-Ruwaisan said.

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