As part of its business expansion, Alshaya Home is to open a new showroom of its London luxury brand And So To Bed on Jan. 27.

Alshaya senior management and brand executives are expected to attend the inauguration of the showroom located on Takassusi Street, Prestige Center Building in front of Panorama Mall. The showroom will also house other Alshaya luxury brands.

And So To Bed is stated to have become the talk of the town among the elite in Saudi Arabia, an item that is "so unique, elegant and with a real English style and taste."

And So To Bed’s first showroom was opened in Jeddah on Tahlia Street in late 2010 and is now known to be one of the most luxurious bed and mattress brands in the Kingdom.

Erwin Carpena, who manages the brand, said: “Our brand is more like a luxury car as the price is almost the same but product is equally or maybe more important because you are buying to us the luxury comfort with a lifestyle taste of products.”

Our company mantra says: “Give us 10 minutes of your time and we will gonna give you 10 years of your good night sleep,” added Carpena.

The And So To Bed brand is another franchise of the famous Alshaya Group of Company, an affiliate of Alshaya Trading, under the Alshaya Home, where you can find kitchen and furniture brands from Germany and Spain.