Apparel Group, a global fashion and lifestyle retail conglomerate, launched its home grown fashion and accessories brand for men, women and kids — R&B — in the year 2012. In just two years the brand has seen tremendous success and grown across the GCC.

With successful stores already operational in Saudi Arabia, Oman and the UAE, the brand has set a target of launching 50 new stores across the Kingdom in the next five years and 100 additional stores across the GCC. R&B thus aims to expand its retail footprint by a third and it recently opened its fourth store across the Kingdom and first in Dammam on Jan. 8.

The store was inaugurated by the Chairman Abdul Rahman S. Al-Otaishan and Vice Chairman Hassan Misfer Al-Zahrani for Asharqia Chamber of the Eastern Province.

After the successful launch of three large stores — in Mall of Dhahran-Alkhobar, Al Rashid Mall, Jazan, and Khurais Road, Riyadh of 4,200 sqm 2,000 sqm and 3,200 sqm respectively, R&B’s new store in Dammam is a double level store located on the Corniche road next to eXtra and will be R&B’s 12th store across three countries in the GCC. The Dammam complex will also feature one of Apparel Group’s footwear brands Athlete’s co. at the same venue.

Arun Pagrani, GM, R&B said: “We received a tremendous and positive response from all of our three stores in the Kingdom. Our shoppers particularly appreciate the product range on offer within our fashion, footwear, accessories and home categories. In addition, R&B offers a global standard of retail with high product quality at value and affordable price points that keeps the customers coming back.”

Apparel Group is home to 54 international brands, represented by over 950 stores spread over four continents and employing 9000+ multicultural staff.