Breitling, a luxury Swiss watchmaker and chronograph specialist, together with its Saudi retail partner Abu Issa Holding, has opened the doors to its new boutique in Jeddah.

The boutique is located on the ground floor of the Roshana Mall and brings the aviation chronograph specialist’s range of premium watches to even more customers in the city.

The 70 sqm venue is the second of five new boutiques that Breitling is planning to open across the Kingdom over the next few years, and complements the Riyadh boutique that opened last year.

Designed in a modern and original style highlighting the brand’s aeronautical heritage, the boutique gives visitors the opportunity to plunge directly into the Breitling universe.

It features pop art paintings by renowned American artist Kevin T. Kelly, and is decorated with American walnut floors and quadrillo wood paneling to ensure a warm, welcoming atmosphere. The new boutique offers a “unique shopping experience and incorporates a VIP seating area that allows customers to sit in comfort and discover the true essence of Breitling,” the company stated.

The new boutique is home to the latest Breitling and Breitling for Bentley collections, including the Navitimer and Chronomat models. New additions such as the Navitimer 46 Blacksteel and boutique editions are also available.

Speaking at the launch, Aed Adwan, Breitling Middle East, said: “Saudi Arabia is one of our most important markets, not only in the Middle East but also across the world, so opening this new boutique with Abu Issa Holding in Jeddah represents a major step forward for Breitling.”

A longstanding partner of aviation, a field where reliability and precision play a vital role, Breitling says it has always devoted premier importance to the quality of its products.

Breitling equips all its models (both mechanical and quartz) with chronometer-certified movements by the COSC (Swiss Official Chronometer Testing Institute).