Changhong, one of China’s top three companies in consumer electronics and home appliances, has entered into a partnership with First Distribution Company (FDC) — a wholly-owned subsidiary within Al Faisaliah’s electronics sector.

Making the announcement in Riyadh on Tuesday, Upender Seth, GM, FDC, said the partnership has been in force since January 2014 and it aims to bring the Changhong brand of Consumer Electronics and home appliances to the Saudi market.

Changhong’s range of TVs and air-conditioning appliances, apart from other major and small domestic appliances combined with Al Faisaliah’s long standing 40 years’ experience in consumer durables, serves to highlight Changhong’s commitment to retailers and consumers throughout the Kingdom – giving Saudi home-owners the opportunity to own technologically advanced products.

Changhong and Al Faisaliah are working closely with key Saudi retailers to establish a complete and profitable distribution model and to be able to proactively reach Saudi consumers. Changhong aims to become the Kingdom´s preferred brand for consumer electronics and air-conditioners.

“We are very pleased to enter into this partnership together with Changhong allowing us to bring affordable quality products to the technology-driven Saudi consumer. We are confident that together we will build Changhong to become the Kingdom’s preferred brand for consumer electronics and air-conditioners,” Seth said.

“The collaboration between Al Faisaliah, FDC and Changhong is a very exciting one for us, working with a partner who has for many years built strong relationships with some of Saudi’s most influential distributors. The project allows us to work closely with each other to ensure the best possible products are in the market for Saudi consumers,” said Joe, Sales Director, Middle East, Changhong.

Established in 1958, Changhong has been developed as the largest TV production base in China, known as "The King of Color TV in China."