CITIZEN recently extended its long-standing partnership with the United States Tennis Association (USTA) up to 2020.
CITIZEN was the first corporate partner to extend its sponsorship through the completion of the strategic transformation of the USTA Billie Jean King National Tennis Center (NTC).
The new deal provided CITIZEN with expanded brand visibility throughout the USTA Billie Jean King National Tennis Center grounds and an enhanced presence on digital platforms at the US Open tennis championships, while continuing its position as the exclusive timekeeper for the tournament.
CITIZEN also became the official timekeeper of the Emirates Airline US Open Series and now has a presence at all of the US-based series’ tournaments.
In addition to CITIZEN’s presence within the US Open and Emirates Airline US Open Series, the brand has plans to be integrated into the USTA’s future Home of American Tennis in the Lake Nona region of Orlando, Florida.
CITIZEN has been a sponsor of the US Open for 24 years and the new deal will take the relationship beyond the 50th anniversary of the US Open scheduled in 2018.
CITIZEN was the first corporate partner to extend its sponsorship through the completion of the strategic transformation of the USTA Billie Jean King National Tennis Center (NTC).
The new deal provided CITIZEN with expanded brand visibility throughout the USTA Billie Jean King National Tennis Center grounds and an enhanced presence on digital platforms at the US Open tennis championships, while continuing its position as the exclusive timekeeper for the tournament.
CITIZEN also became the official timekeeper of the Emirates Airline US Open Series and now has a presence at all of the US-based series’ tournaments.
In addition to CITIZEN’s presence within the US Open and Emirates Airline US Open Series, the brand has plans to be integrated into the USTA’s future Home of American Tennis in the Lake Nona region of Orlando, Florida.
CITIZEN has been a sponsor of the US Open for 24 years and the new deal will take the relationship beyond the 50th anniversary of the US Open scheduled in 2018.
