CITYMAX, described as the largest value fashion brand in the region, offers a fresh collection of a huge variety of on-trend ladieswear, menswear and kidswear for the summer season. CITYMAX also pays tribute to Ramadan with a special capsule collection.

The CITYMAX summer collection brings a crisp clean feel with lots of white. White on white is the latest trend giving numerous silhouettes a clean fresh feel. The smarter collections remain classic with the ever-trendy monochrome trend that carries through from previous seasons.

“This season however, we revive the 70’s essence of boho chic with flared leg trousers and billowy tops and blouses. The medieval-inspired blouse is the ultimate must have item in your wardrobe this summer,” the company stated. Maxi dresses, long flowy skirts make for a relaxed summer. Shades of blue remain current in shades of indigos with lots of denim.

For Ramadan, CITYMAX offers a separate collection. “Animal prints with a base of black and metallic in exciting silhouettes is your go-to item for an evening of iftar or sohour at your friends and families,” CITYMAX stated.

In menswear, the indigo thread carrying through from spring is the essence of this collection, married with popular varsity graphics and slogans — in casual sporty silhouettes like vests and joggers and key colors such as chambray blue, indigo, grey, botanical green and white.

In line with its adult ranges, the company’s kids’ collection draws similar bohemian and prairie inspiration with Aztec maxi dresses, playsuits and pretty crocheted boleros and shrugs.

Boys collection includes cool city graphics with an urban edge in typography and illustration reference.

Following the same thread as the teen boys, the adventurous explorer comes to play in bright jungle prints and cute animal motifs this brings a fresh feel to the summer.