Emirates, a global connector of people, places and economies, has reached the top 200 of the world’s biggest brands for the first time, according to the 2015 Brand Finance Global 500 report released this week.

For the fourth consecutive year, Emirates has steadily climbed the table of the Top 500 most valuable brands in the world. Now sitting at No. 196, an increase of 38 spots in just 12 months, the airline attributes its success to a strong commitment to product and service excellence, as well as investments in its brand.

Emirates’ estimated brand value has grown more than 21 percent from $5.48 billion to $6.6 billion. The airline also retains its long standing position as the most valuable brand in the Middle East and the most valuable airline brand.

“Emirates is a global company serving a global audience, and as we grow our business we have to also grow our brand. Our brand strategy does not only involve marketing and sponsorships, but everything we do, including product innovation and service delivery.


For us, our customers are the ultimate judges and jury. Being named the most valuable airline brand in the world is great recognition for each and every one of our staff as they are the ones who live, breathe and deliver the Emirates brand every day in the work they do,” said Sir Tim Clark, President Emirates Airline.

Brand Finance CEO David Haigh said: “Emirates remains the flag carrier brand for the entire Middle East. Its $6.6 billion brand value makes it both the region’s most valuable brand and the world’s most valuable airline. Its extensive sports sponsorship and global route network make it recognized the world over. However it is Emirates’ exceptional service and reliability that truly underpin the brand.”