Ericsson, a world leader in communications technology and services, is participating in the IBC-Content Everywhere MENA 2015 event, which opened on Tuesday in Dubai. It is showcasing its latest TV and media solutions at the event that ends on Thursday (Jan. 22).

During IBC Content Everywhere MENA, Ericsson is showcasing how the networked society stands to benefit media delivery, using demonstrations of Media First, Compression, Broadcast Over LTE, and Media Delivery Network.

At Ericsson’s stand at the event, visitors can explore the potential for media delivery and consumption in the Smart City future. Demonstrations include the Ericsson MediaFirst solution, TV Compression technology, Broadcast Over LTE, and Media Delivery Network.

Georges Dabaghi, head of TV and media, Ericsson Region Middle East, participated in Innovation in OTT alongside traditional TV on Tuesday. He was followed by Simon Frost, head of TV and media marketing Ericsson took part in Embracing change: A roadmap for the future and chair's closing comments.

Rafiah Ibrahim, president, Ericsson Region Middle East, said: “At Ericsson, we are re-imagining people’s lives in the networked society, through our Media Vision 2020. The TV and media industry is being transformed through mobility and we are empowering this through our innovation. Our aim is to support the industry players to deliver the advanced video and TV services that consumers’ desire. We are pleased to be participating in IBC Content Everywhere MENA, to demonstrate the full potential of media in the Networked Society.”

Ericsson is enabling the transformation of the media industry with its suite of products that address the complete TV and media solution value chain. This enables operators to carry the content from several owners and broadcasters over their networks efficiently, and with a wide variety of transcoded rates.