Casio Computer Ltd.-Japan has joined forces with clothing brand Johnny Cupcakes to launch one of G-Shock’s most recent timepieces (GDX6900JC-3).

The regional launch has been announced by Mahmood Saleh Abbar Company, Casio’s products approved agent in the Kingdom.

From a sales platform, especially designed for the event at Virgin Megastore in Jeddah’s Red Sea Mall, the launch of G-Shock’s most recent timepieces was done by Casio and Johnny Cupcakes companies having blended their aesthetics to come up with a playful but tough limited edition timepiece.

The Johnny Cupcakes X G-Shock collaboration has resulted in G-Shock’s “most popular and recognizable” styles — the GDX6900. The timepiece is topped with pink, blue, and white sprinkles on an aqua background.

“We wanted to create a watch that would complement our unique take on apparel design and carries the lighthearted approach that makes us both stand out. We knew we wanted to use a signature pattern and that’s when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look, and that’s exactly what a watch is to an outfit,” said Johnny Earle, founder and CEO of Johnny Cupcakes.

Adding to the sprinkle motif is a pink frosting graphic within the LED backlight, pink band keeper and Johnny Cupcake’s iconic insignia of skull and crossbones, with a cupcake silhouette replacing the skull, engraved on the case back.

The GDX6900JC-3 serves up convenient and effective features such as shock resistance, 200 M water resistance, auto LED (super illuminator), flash alert, 3 multi-function alarms, world time (29 time zones/48 cities + UTC), 1/100th second stopwatch (24-hour), countdown timer (24-hour), 12/24 HR format, mute function, and 10-year battery life.

The festival program included a retail activity as well as a T-shirt design competition with prizes.