Abu Eisa Holding, agent of G-Star Raw in Saudi Arabia, a major Dutch fashion company that specializes in Denim Jeans has announced its expansion and consolidation in the Saudi market by opening a new showroom at Roshana Mall in Jeddah.

The showroom will be the brand’s third showroom in the Kingdom following Red Sea Mall showroom, also in Jeddah, and Al-Nakheel Mall showroom in Riyadh.

The opening comes in line with the company’s expansion plan targeting the presence at major commercial centers in the Kingdom’s main cities.

The opening ceremony was attended by a large group of G-Star Raw young fans and media representatives, with Saudi broadcasting star Hassan Dennaoui, conducting the event, where the audiences interacted with the activities, and won prizes provided by the company.

The 150 sqm area showroom has been designed with natural raw materials to match the philosophy of G-Star Raw fashions, being made of the natural Denim materials. The company has a wide range of Denim products bearing its logo; men and women wear as well as shoes and accessories.

Fawaz Idrissi, executive director of Abu Issa Holding, said: ”We have the pleasure to open our newest showroom in Saudi Arabia. The new Roshana Mall showroom features a completely new look that gives customers a featured international experience, commensurate with the globally featured G-Star Raw, and offers them the finest styles and designs.

He added: “Since its foundation, the Global G-Star Raw brand has been uniquely chosen for its luxurious Denims. The brand has succeeded in presenting this fabric as a refined and genuine product in the world of fashion. No wonder that it earned and well deserved to become the first brand in the world of Denim and a synonym of quality down to the tiniest detail.”