Sona Jewelers opened its exclusive diamond showroom in Jubail, in the midst of a large gathering on Sunday.

The showroom displays skillfully crafted diamond jewelry in traditional as well as contemporary designs with modern spectacular collection of uncut and polished diamond jewelry with buyback guarantee and lifetime maintenance.

The new showroom is located behind the Sharq Hotel in Gold Souk on Hail Street, Safat. The outlet was inaugurated by a Adnan Sanad Bunainan, a Saudi personality, in the presence of Sona Jewelers MD K.V. Mohanan.

Mohanan told Arab News that the showroom has exclusive collections of Arabic, Indian and European designs of diamond jewelry. Diamonds sold in the showroom carry International Gemological Institute (IGI) certificate, which means that they are internationally authenticated. “We do have a bring-back guarantee policy to assure our customers that we sell the right products for them,” Mohanan said, adding that the outlet will also ensure life maintenance for its products.

Sona Jewelers was established in 1984 in Saudi Arabia with 100 percent foreign investment by K.V. Mohan and Sona Mohan, and their sons Shyam Mohan and Vivek Mohan. The company has its 22 carat jewelry outlet in Riyadh, Jeddah, Dammam, Hofuf and Jubail to meet the demand for 22 carat jewelry in Saudi Arabia.

The company has its own manufacturing unit at Riyadh where company develops very latest designs of modern and traditional cohesive and comprehensive brand. Goldsmiths are said to play a major in the company’s success.