As part of the Salon International de la Haute Horlogerie (SIHH), Swiss watch manufacturer IWC Schaffhausen invited collectors and journalists from all over the world to the launch of its new Ingenieur Watch collection in Geneva.

IWC is thrilled to welcome the most renowned Middle East Motorsport Petrol-head, GT champion and Saudi Falcons champion Prince Abdulaziz Turki Al-Faisal as the company’s newest friend of the brand!

The charismatic 29-year-old, who was born in Riyadh, took his first serious steps towards racing seven years ago when he attended the Formula BMW School in Bahrain — a place where most drivers from the region go to develop their skills.

Barely three years later, he was crowned champion of the Porsche GT3 Cup Challenge Middle East 2009/2010 with a stunning nine wins and 12 podium finishes.

He won the championship again in 2012 to cement his status in the region.

ATF, as he is known amongst his friends and fans, is currently defending his title as the new season came to life last November.

Last year, he became the first Arab to win a race in the FIA GT3 European Championship when he triumphed on his debut race in Algarve, Portugal, racing for the team Need For Speed Schubert.

"It is an absolute honor to be named an official IWC Ambassador and to be recognized by the IWC family. To me, IWC brand is a name I can trust," said Prince Abdulaziz Turki Al-Faisal.

"They make timeless watches and prove themselves time and again with their passion for innovation and technical inventiveness. The craftsmanship that goes into every piece is one that has shaped some of my favorite masterpiece”.

"We are excited to have Prince Abdulaziz as an IWC Friend of the Brand," said Maxime Ferte, regional director, IWC Middle East — North Africa — India.