A high-level marketing and R&D delegation from Kumho Tire (Korea), led by Yangju Ko, marketing head for commercial vehicle tires, visited the Kingdom to hold two, back-to-back seminars in Jeddah and Riyadh last week. The events were attended by a large number of fleet owners as well as dealers.

The seminars that focused exclusively on truck and bus tires threw light on Kumho Tire’s global footprint and the company’s technological achievements.

Gilhan Bae, Roy Kim,Yangju Ko and other speakers explained the importance of tire pressure and loading capacity while referring to the international safety regulations as well as the Kingdom’s super-hot climate. They also summarized the common causes of tire damages and how to avoid them.

Earlier, Amir Khurshid, general manager TSC (a company of Arabian Hala group), welcomed the customers and emphasized the facts that Kumho Tire maintained an extremely high safety standards and the brand is getting increasingly popular in the Kingdom.

Minseok Lee, GM, Kumho Tire KSA, highlighted that Kumho was “second to none” in its cost per kilometer and other efficiency ratios. The hosts distributed shields among the participants.

“We are taking back a deeper understanding of tires. We thank the organizers and hope that Kumho will be holding such sessions more regularly. This will help us in making our business safer and more cost-effective,” said a fleet owner at the end of the seminar in Riyadh.