L’Azurde, a major gold and diamond group, has confirmed its strong presence in the MENA markets by unveiling a new collection for summer 2014 called Al Aroos. The collection is tailored for brides and consists of jewelry pieces designed to reflect the concept of luxury.

Al Aroos collection, which consists of various designs inspired by the whiteness of the wedding dress and made from 18-carat white gold and diamonds, reflects the personality of every bride.

“L’Azurde was keen to use the latest technology to design this collection in an integrated manner and to keep pace with the latest fashion in the world of jewelry, the company stated.

“The designs mesh with the Arab spirit in general and the women in the GCC in particular. It offers Arab women the jewelry they deserve in gratitude for their long and faithful relationship with L’Azurde’s jewelry.”

Selim Chidiac, CEO, L’Azurde Saudi Arabia, said: “L’Azurde is proud to be the only jeweler in its field to present a new brides’ collection every year even more brilliant and outstanding from previous years. L’Azurde’s experience enables it to understand women in all their different characters and traditions, to always fascinate them and be consistent with each unique personality.”

This collection is among several that L’Azurde is providing to Arab women to match with their desires and, as the fourth largest manufacturer of gold in the world, L’Azurde has managed to create a universal fingerprint on its collections created by the fingers of international designers using the latest technologies in designing gold and diamonds.