LG Electronics (LG) took home a total of nine Red Dot Awards in the communication design category. Among these, Smart Keyboard, Knock Code and the graphic user interface (GUI) in the acclaimed LG G3 smartphone received Best of the Best awards.
LG’s innovative webOS Smart+ TV platform was also recognized by the Red Dot judges for its new approach to smart TVs with an intuitive user interface that made for a viewing experience that is both seamless and refreshingly uncomplicated.
The internationally respected Red Dot Awards comprises three categories – communication design, product design, and design concept. With 7,096 entries from 49 countries in the communication design category alone, the Red Dot Awards is one of the three most important competitions in the design industry, alongside iF Design Award and IDEA (International Design Excellence Award).
LG’s Smart Keyboard was introduced to the world on the LG G3, a smartphone that was developed under the Simple is the New Smart philosophy. In the same vein, Smart Keyboard helps to reduce input errors by as much as 75 percent.
Through adaptive software that can analyse typing habits and predict word choices, Smart Keyboard makes typing faster and infinitely easier.
“The Red Dot Design Awards for excellence in user interface are widely coveted and respected. For us, these awards carry a great deal of meaning , because enhancing the user experience and quality of life, after listening to and learning from people, is how we create value for our customers,” said Skott Ahn, LG’s chief technology officer.
Deuk Soo Ahn, president of LG Saudi Arabia, stated: "LG’s latest innovative technology applications were recognized and honored at the Red Dot Design Awards ceremony, especially the G3, LG’s latest flagship smartphone, which has features that Saudis look forward to."
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LG gets recognition at 2014 Red Dot Awards



