Lifestyle, Dubai’s homegrown beauty and home decor retailer, unveiled three new stores in a span of one month, to cater to the growing customer needs in the region.

As part of its robust expansion strategy, Lifestyle recently launched new stores at Al Rashid Mall in Dammam, Arabian Centre in Dubai and Juffair Mall in Manama. The store at Al Rashid Mall opened on Dec. 16th and takes the total store count of Lifestyle in Saudi Arabia to 100.

There was also a re-launch of its newly designed store at The Dubai Mall, which is adorned with classic fixtures and accents to elevate the product offerings.

Speaking on the occasion of the opening of the 100th store, Sachin Mundhwa, CEO of Lifestyle said: “Lifestyle has always tried to be accessible to its customers. Each of our store location is strategic, and further we have robust growth plans that would emphasize our commitment to our consumers. We are proud to announce the opening of our 100th store in Saudi Arabia which has been made possible by the support of our loyal customers and the dedication of our team. We aim to cater the diverse communities across the country, and this store is an important landmark in that journey.”

The latest stores at Arabian Centre in Dubai, Juffair mall in Manama and Al Rashid Mall in Dammam are spread across 3,507 sq.ft, 4,443 sq.ft and 2,330 sq.ft respectively. The refurbished Dubai Mall store will also offer its customers a great shopping experience with a free makeover zone.

The new stores host international brands and products across categories such as makeup, home decor, home fragrances, fashion bags, fashion accessories and teen accessories. With the opening of the three new stores, Lifestyle now boasts of 198 stores across MENA.