mCarbon, India’s mobile technology service provider, is the largest supplier of airtime advance and credit in the world and has established itself as a leader in the space. The company is looking at expanding into Saudi Arabia due to the country’s large mobile subscriber base, which was close to 53 million at the end of 2015.
Earlier this year, mCarbon opened its Middle Eastern headquarters in Dubai to address the needs of telecom service providers in the GCC and Africa market. For 2017, the number of smartphone users in Saudi Arabia is estimated to reach 23 million.
With 8 million transactions a day, the product touches almost 400 million subscriptions every month. The launch of company’s airtime advance and credit service and its deployment at leading telecom companies in India and the region has led to almost a 10 percent increase in average revenue per user. “The mobile penetration in the Saudi Arabia is one of the highest in the region and our addressable base in Saudi Arabia would be approximately 15-20 million subscribers. After succeeding in other prepaid economies globally with highly innovative solutions, mCarbon is now looking at Saudi Arabia and aims to add further value to the telecom industry network. Telecom operators in the country can immensely benefit from some of our innovative offerings,” said Rajesh Razdan, founder and CEO, mCarbon.
The solution developed by mCarbon is highly scalable and provides enhanced customer analytics and usage information that enhances effectiveness of the service and drive revenues from increased usage.
“Saudi Arabia is a key market for us and we are looking at launching our services soon after the discussions with the local telecom operators. We are here to add value to the services offered by the telecom operators and on the other hand it will help all the prepaid customers as well. mCarbon’s key value proposition in usage and revenue category is the ‘Airtime Advance and Credit’ service. With this service, a subscriber can request a talk-time or data or a value added service advance from the operator each time they are in need, thus generating incremental minutes of usage in the network,” added Sabri Amireh, mCarbon executive vice president.
Earlier this year, mCarbon opened its Middle Eastern headquarters in Dubai to address the needs of telecom service providers in the GCC and Africa market. For 2017, the number of smartphone users in Saudi Arabia is estimated to reach 23 million.
With 8 million transactions a day, the product touches almost 400 million subscriptions every month. The launch of company’s airtime advance and credit service and its deployment at leading telecom companies in India and the region has led to almost a 10 percent increase in average revenue per user. “The mobile penetration in the Saudi Arabia is one of the highest in the region and our addressable base in Saudi Arabia would be approximately 15-20 million subscribers. After succeeding in other prepaid economies globally with highly innovative solutions, mCarbon is now looking at Saudi Arabia and aims to add further value to the telecom industry network. Telecom operators in the country can immensely benefit from some of our innovative offerings,” said Rajesh Razdan, founder and CEO, mCarbon.
The solution developed by mCarbon is highly scalable and provides enhanced customer analytics and usage information that enhances effectiveness of the service and drive revenues from increased usage.
“Saudi Arabia is a key market for us and we are looking at launching our services soon after the discussions with the local telecom operators. We are here to add value to the services offered by the telecom operators and on the other hand it will help all the prepaid customers as well. mCarbon’s key value proposition in usage and revenue category is the ‘Airtime Advance and Credit’ service. With this service, a subscriber can request a talk-time or data or a value added service advance from the operator each time they are in need, thus generating incremental minutes of usage in the network,” added Sabri Amireh, mCarbon executive vice president.


