Jaguar Land Rover MENA has announced the launch of specially created regional mobile apps to further enhance its personalized customer experience.

The introduction of the free apps is a regional first for the British manufacturer, and comes after considerable investment into the research and development of mobile technology and customer trends in the Middle East.

The Jaguar Land Rover mobile apps will be available as a free download from iTunes for iPhone/iPad users, and through BlackBerry App World for BlackBerry users, and is aimed at both existing and potential customers.

Some of the features of the Jaguar Land Rover MENA Mobile Apps include; iCatalogue, Book a Test Drive, Directory Listings, SOS and Smart Service Request as well as a Survey function, the latest news and promotions from across the region and social media connectivity.

Those looking at a potential purchase can browse a selection of vehicles using the iCatalogue feature, which provides an overview of new models, nameplates and accessories.

In case of an emergency, MENA Total Care Roadside Assistance provides iPhone and BlackBerry users an immediate SOS emergency connection to the Total Care center in their exact location.

The Smart Service Request facility makes it easy to book a service appointment.

The device provides a pre-defined request form to a preferred service location, including a friendly navigation selection, with the type of service requested and the customers preferred date and time.

Justin Weaving, regional sales director for Jaguar Land Rover MENA, said: “After considerable investment in the research and development of this customer service tool, we are proud to launch our first free mobile apps for the region.”

The Jaguar Land Rover Mobile Apps are available as a free download now on iTunes and Blackberry App world.