Etihad Etisalat (Mobily) has launched a customers’ charity project to support Disabled Children’s Association (DSA).

For this purpose, a unified number 5050 has been allocated to the charity and all proceeds will be donated to the Khair Makkah project.

This follows an agreement signed between Prince Sultan bin Salman, chairman of Disabled Children’s Association, and Mobily CEO Ahmed Farroukh during the 2nd National Forum for Recruiting Disabled People.

The prince appreciated Mobily’s role in terms of its CSR initiatives.

Farroukh said: "We are grateful to Prince Sultan bin Salman for his appreciation of Mobily’s CSR initiatives; we are also happy to be among the patrons and sponsors of the association."

He added: "We are keen to help overcome all obstacles and support the association with their mission. We will also play our part in motivating different segments of society to contribute to the success of this and similar projects. We are proud to be part of this society and we believe that as a responsible corporate entity. It is important for us to remain engaged with the community and provide as much support as possible."

Mobily customers can send 1 to the number 5050 to provide monthly support to the initiative with contribution of SR12, or send 5 to 5050 to support the Khair Makkah project with SR12 per month. Customers may also send 11 to 5050 to donate on behalf of their parents or send a blank message to 5050 to make a one-time donation of SR10.

The service will enable Mobily customers to help support the Khair Makkah project and facilitate the disabled children. The proceeds will help in building and developing six residential and care centers for provision of integrated system of treatment and rehabilitation of children with disabilities.