Mobily has announced new trade partnership with the Modern Trade, a Saudi chain of stores. The move is stated to be to ensure ease of access for its customers by partnering with major chain of stores.

Through this and similar upcoming agreements, Mobily aims to enhance its reach to the customers and facilitate ease of access through stores regularly visited by the customers.

The initiative will help widen the implementation and advancement of the process of broadening organized trade across the Kingdom. The initiative will result in promoting and increasing sales and customer service and would serve to enhance customer touch points to enable customers for availing best service.

Majid Al-Battal, executive GM for non-exclusive channels in Mobily, stated: “Mobily is adapting to the recent changes in the dynamics of trade market in the Kingdom; our purpose behind such initiatives is to ensure that customers are facilitated and must have an easy access to our products and services. Such points of sales are not going to be limited to provision of recharge cards but will provide a broad spectrum of services such as SIM card, data SIMs, modems and other services at convenient spots inside the store.”

Mobily has gotten together with a broad range of international and local brands to offer products and services at their outlets, thus ensuring reach and facilitation for customers. Some of the more prominent names among the partners include Jarir Bookstore, eXtra, Emax, Panda, Carrefour, Lulu Hypermarket, Tamimi Markets, Othaim Markets, Danube, bin dawood and Meed stores, and fuel stations such as Sahel Mart and SASCO.