Nahdi Medical Company, claimed to be the largest retail pharmacy chain in the MENA, launched the largest interactive social media campaign to challenge diabetes in Saudi Arabia, as part of its CSR initiative. The campaign — I Challenge Diabetes — seeks to raise awareness through communication and engagement in a broad social context and to strengthen Nahdi's role as a socially responsible company.

The campaign was designed to engage the community by sending and sharing simple medical information and messages through social media channels and promoting nutritious food, physical activity and smart healthy options as a means of preventing the disease, especially as diabetes is financially overburdening patients and their families.


The campaign is an extensive effort to highlight the importance of a healthy, balanced and active lifestyle, and to improve the quality of care and continuous education for diabetes patients. To ensure the success of this initiative, Nahdi Medical Company presented offers and organized competitions with the participation of fitness and health clubs.

"To realize its vision of achieving a healthier and more prosperous life in Saudi Arabia, Nahdi is committed to spreading hope among all groups of the Saudi society," said Hosam Al-Qurashi, EVP of Nahdi Medical Company. "Through our investment in the wellness of the Saudi society, we want to make sure that the community is provided with the best health care services now and in the future. It is important to educate the society at large.”

The campaign engaged diabetics and their families, and their response was great. The organizers received more than 650 relevant pictures for the competition."

The first three male winners of the challenge won free one-year memberships at Fitness Time. Thirty others won free memberships for one month. Three female winners received free one-year memberships at Curves, while 20 others won free one-month memberships.