Simon Frith has been appointed to be the new MD of Nissan Saudi Arabia Co. Ltd., effective June 1.
Nissan stated in its announcement that Frith’s appointment will accelerate strategic decision making to further develop Nissan’s business operations in the Kingdom. He will be based in Jeddah and report to Samir Cherfan, MD of Nissan Middle East.
The appointment follows Nissan’s establishment of a direct presence in Saudi Arabia in 2013, in the form of Nissan Saudi Arabia.
Nissan pledged to build on the foundation of its 60-year heritage in the Kingdom by renewing the bond with its people.
Nissan says it is committed to delivering a strong customer-focused dealer network across the Kingdom, its full range of innovative and exciting cars, and the full promise of the Nissan brand experience.
In March 2016 Nissan announced that an additional business partner, Petromin Corporation, would join valued dealer partner Alissa Auto as its second strategic partner in Saudi Arabia.
With Alissa Auto and Petromin as two partners, Nissan Saudi Arabia will ramp-up the number of outlets in its dealer network in order to offer the best service to customers. Nissan Saudi Arabia currently has approximately 50 employees dedicated to this work. Prospects for growth may see staffing rise to as many as 80 employees.
"Saudi Arabia is a key market for Nissan. Frith has already demonstrated his auto industry prowess in senior operational roles, and his business acumen and deep regional experience will help us boost our expansion and fuel Nissan’s future success in the Kingdom,” said Cherfan.
Frith joins Nissan from his most recent position as business director, Lexus Division, Al Sayer Group, which he held since 2015. Prior to that, as MD, marketing services, for Abdul Latif Jameel from 2013, he developed customer strategies for Toyota and Lexus.
Nissan stated in its announcement that Frith’s appointment will accelerate strategic decision making to further develop Nissan’s business operations in the Kingdom. He will be based in Jeddah and report to Samir Cherfan, MD of Nissan Middle East.
The appointment follows Nissan’s establishment of a direct presence in Saudi Arabia in 2013, in the form of Nissan Saudi Arabia.
Nissan pledged to build on the foundation of its 60-year heritage in the Kingdom by renewing the bond with its people.
Nissan says it is committed to delivering a strong customer-focused dealer network across the Kingdom, its full range of innovative and exciting cars, and the full promise of the Nissan brand experience.
In March 2016 Nissan announced that an additional business partner, Petromin Corporation, would join valued dealer partner Alissa Auto as its second strategic partner in Saudi Arabia.
With Alissa Auto and Petromin as two partners, Nissan Saudi Arabia will ramp-up the number of outlets in its dealer network in order to offer the best service to customers. Nissan Saudi Arabia currently has approximately 50 employees dedicated to this work. Prospects for growth may see staffing rise to as many as 80 employees.
"Saudi Arabia is a key market for Nissan. Frith has already demonstrated his auto industry prowess in senior operational roles, and his business acumen and deep regional experience will help us boost our expansion and fuel Nissan’s future success in the Kingdom,” said Cherfan.
Frith joins Nissan from his most recent position as business director, Lexus Division, Al Sayer Group, which he held since 2015. Prior to that, as MD, marketing services, for Abdul Latif Jameel from 2013, he developed customer strategies for Toyota and Lexus.
