Panda Retail Company, a major Saudi retail company in the region, has announced the launch of its Golden Number promotion.

Running across all Panda stores, the promotional campaign is claimed to be the largest to be organized by the retail sector in terms of participation and prizes.

The Golden Number campaign runs for 28 days, from March 10 March to April 6, across all Panda Retail outlets in the Kingdom (HyperPanda, Panda, and Pandati), with daily draws throughout the campaign period, and winners being offered luxury cars.

The campaign is open for participation by everybody through signing up on the dedicated website for a chance to win cars on a daily basis.

While an actual purchase is not necessary, users will need to enter a unique number that they can acquire from the customer service of any Panda outlet. To increase their chances of winning, customers can register their golden numbers available on their bills. Participation is also available through the Panda application available on Apple Store or Google Play.

Ahmed Omar Munshi, chief marketing officer and development at Panda Retail Company, said: “We are delighted to launch one of the largest marketing campaigns in the Kingdom, and the largest yet to be organized in our stores for this year. We were keen to implement innovative concepts in this campaign; the first of which is availability for everybody, where anyone can participate in the Golden Number campaign and win a car without having to conduct a purchase, simply by visiting any of our Panda stores.

He added: “The second innovative concept implemented by the Golden Number campaign is to enhance the culture of our smart services, where participation is only possible electronically, through our website or application. The participants’ presence during the draw is not required.”